The (possible) power of unconscious suggestion
February 4, 2013 10:30 AM Subscribe
The amazing influence of unconscious cues is among the most fascinating discoveries of our time—that is, if it's true. The studies that raise eyebrows are mostly in an area known as behavioral or goal priming, research that demonstrates how subliminal prompts can make you do all manner of crazy things. A warm mug makes you friendlier. The American flag makes you vote Republican. Fast-food logos make you impatient. A small group of skeptical psychologists—let's call them the Replicators—have been trying to reproduce some of the most popular priming effects in their own labs. What have they found? Mostly that they can't get those results. The studies don't check out. Something is wrong.
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