"The companies that support the men and women that create the outstanding and outrageous images that propel box office on all tentpole movies have been unduly taken advantage of. Dozens of visual effects companies have gone bankrupt even after creating incredible value to producers, directors and motion picture studios. Profit margins for visual effects companies have been mostly non-existant even while box office returns on these effects laden films have soared."
These large VFX houses, given the ongoing cost pressure by the studios, are constantly looking for ways to lower their costs. Each large VFX house is in a competitive bidding situation and the studio/clients take advantage of cross bidding between them. Each VFX company lowering their price, even though they don’t really know what it will cost to produce the effects asked for. This practice, along with the fear of pissing off a major director or one of the major studios generally drives the VFX studio to lose money on their work.
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