Miller’s movie began with 19 seconds of “Pink Guy,” (a character where he is mime in a pink body suit who dances and pratfalls) and three friends dancing in Miller’s bedroom to an obscure piece of electronic dance music: “Harlem Shake” by a little-known DJ called Harry Rodrigues, or “Baauer.”
Rodrigues and his record label Mad Decent immediately started promoting the video. Rodrigues, using his stage name “Baauer,” record label owner Thomas Wesley Pentz, and Chicago deejays Josh Young and Curt Cameruci, signed to Mad Decent...
The “Harlem Shake” originated with a drunken man named Albert Boyce dancing at Harlem’s Rucker Park basketball court in 1981
Through Wednesday Feb. 6, the five “Harlem Shake” videos (three featuring Miller, two featuring the Australian and American longboarders imitating him) received several hundred thousand views. It was what happened next that made it viral. It had nothing to do with community and everything to do with commerce.
The technology may have changed, but the money still flows the same way: to creators of contracts not creators of content.
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