Spock vs. Spock
May 7, 2013 12:17 PM Subscribe
The greatest car commercial ever !! Old Spock (Nimoy) and New Spock (Quinto) come together (and battle it out) in what is likely the best car commercial that you ever saw (or will see). Chock full of Star Trek references there's even a scene with Nimoy humming along to "The Ballad of Bilbo Baggins" . Awesomeness follows ...
I have to admit, "Technically we're not inside yet." made me laugh out loud.....
posted by HuronBob at 12:29 PM on May 7, 2013 [20 favorites]
posted by HuronBob at 12:29 PM on May 7, 2013 [20 favorites]
Fascinating.
posted by Fizz at 12:30 PM on May 7, 2013 [4 favorites]
posted by Fizz at 12:30 PM on May 7, 2013 [4 favorites]
Treksie Blue?
posted by Greg_Ace at 12:33 PM on May 7, 2013 [1 favorite]
posted by Greg_Ace at 12:33 PM on May 7, 2013 [1 favorite]
This makes me want to buy a spock.
posted by srboisvert at 12:34 PM on May 7, 2013 [40 favorites]
posted by srboisvert at 12:34 PM on May 7, 2013 [40 favorites]
What was the car at the end and why is it funny?
posted by cjorgensen at 12:35 PM on May 7, 2013
posted by cjorgensen at 12:35 PM on May 7, 2013
Corporate synergy is so weird.
posted by Think_Long at 12:37 PM on May 7, 2013 [1 favorite]
posted by Think_Long at 12:37 PM on May 7, 2013 [1 favorite]
No matter how good Quinto is, Nimoy still owns Spock.
posted by octothorpe at 12:37 PM on May 7, 2013 [14 favorites]
posted by octothorpe at 12:37 PM on May 7, 2013 [14 favorites]
That rocked.
posted by Admiral Haddock at 12:38 PM on May 7, 2013
posted by Admiral Haddock at 12:38 PM on May 7, 2013
It looked like it drove itself off after the guy got out.
The guy looked a little like Bruce Greenwood, didn't he?
posted by Nonsteroidal Anti-Inflammatory Drug at 12:38 PM on May 7, 2013 [2 favorites]
The guy looked a little like Bruce Greenwood, didn't he?
posted by Nonsteroidal Anti-Inflammatory Drug at 12:38 PM on May 7, 2013 [2 favorites]
The ballad of Bilbo Baggins sealed the deal for me.
I nearly fell out of my chair.
posted by Pogo_Fuzzybutt at 12:41 PM on May 7, 2013 [9 favorites]
I nearly fell out of my chair.
posted by Pogo_Fuzzybutt at 12:41 PM on May 7, 2013 [9 favorites]
No matter how good Quinto is, Nimoy still owns Spock.
I think that was acknowledged pretty effectively (technically, we're not inside yet...)
posted by Mister_A at 12:43 PM on May 7, 2013 [3 favorites]
I think that was acknowledged pretty effectively (technically, we're not inside yet...)
posted by Mister_A at 12:43 PM on May 7, 2013 [3 favorites]
The self-driving Audi at the end is famous for performing runs at Pike's Peak.
posted by Smart Dalek at 12:45 PM on May 7, 2013 [1 favorite]
posted by Smart Dalek at 12:45 PM on May 7, 2013 [1 favorite]
For those that have been living off the grid for the last 10 years, here's The Ballad of Bilbo Baggins.
posted by mcstayinskool at 12:50 PM on May 7, 2013 [12 favorites]
posted by mcstayinskool at 12:50 PM on May 7, 2013 [12 favorites]
The Wrath of Khan bit with the window alone was worth it.
posted by sourwookie at 12:53 PM on May 7, 2013 [6 favorites]
posted by sourwookie at 12:53 PM on May 7, 2013 [6 favorites]
For those that have been living off the grid for the last 10 years, here's The Ballad of Bilbo Baggins.
I guess Dr. Demento is ancient history now.
posted by benito.strauss at 12:55 PM on May 7, 2013 [2 favorites]
I guess Dr. Demento is ancient history now.
posted by benito.strauss at 12:55 PM on May 7, 2013 [2 favorites]
That is just around the corner from my house!
For you location nerds, Nimoy is driving westbound on Mendocino Lane from Allen Ave (you can see the Balian House and San Gabriel Mountains behind him). Looks like Zachary came eastbound on Mendocino from Holliston. That is, in fact, the Altadena Town & Country Club (aka, every filmed tennis court on tv.)
Fun Fact: If you continue north on Holliston to Altadena Drive and turn right, you'll go past Dylan McKay's house AND the Walsh's, a block later.
posted by ApathyGirl at 12:56 PM on May 7, 2013 [6 favorites]
For you location nerds, Nimoy is driving westbound on Mendocino Lane from Allen Ave (you can see the Balian House and San Gabriel Mountains behind him). Looks like Zachary came eastbound on Mendocino from Holliston. That is, in fact, the Altadena Town & Country Club (aka, every filmed tennis court on tv.)
Fun Fact: If you continue north on Holliston to Altadena Drive and turn right, you'll go past Dylan McKay's house AND the Walsh's, a block later.
posted by ApathyGirl at 12:56 PM on May 7, 2013 [6 favorites]
No matter how good Quinto is, Nimoy still owns Spock.
Sure. But let Nimoy try to be Gabriel Gray. So there.
posted by NedKoppel at 12:56 PM on May 7, 2013 [2 favorites]
Sure. But let Nimoy try to be Gabriel Gray. So there.
posted by NedKoppel at 12:56 PM on May 7, 2013 [2 favorites]
These guys need the money from pitching megabucks cars to the one-percenters?
posted by ambient2 at 12:56 PM on May 7, 2013
posted by ambient2 at 12:56 PM on May 7, 2013
If they did a shot-for-shot remake of this with Zach Quinto and Anna Torv, I imagine very few people would get the joke but I would be so happy.
posted by FAMOUS MONSTER at 12:59 PM on May 7, 2013 [15 favorites]
posted by FAMOUS MONSTER at 12:59 PM on May 7, 2013 [15 favorites]
So much lens flare!
posted by madajb at 1:02 PM on May 7, 2013 [1 favorite]
posted by madajb at 1:02 PM on May 7, 2013 [1 favorite]
Old Spock should have been driving an old Audi, because duh.
As it is, it's like, "The REAL Spock drives Mercedes."
posted by Sys Rq at 1:02 PM on May 7, 2013 [2 favorites]
As it is, it's like, "The REAL Spock drives Mercedes."
posted by Sys Rq at 1:02 PM on May 7, 2013 [2 favorites]
My take away is the Audi has a lot of things that can break.
Also, my daughter, 8yrs, laughs at Audi drivers while suggesting they have protruding navels.
posted by I'm Doing the Dishes at 1:03 PM on May 7, 2013 [3 favorites]
Also, my daughter, 8yrs, laughs at Audi drivers while suggesting they have protruding navels.
posted by I'm Doing the Dishes at 1:03 PM on May 7, 2013 [3 favorites]
Wow! Nimoy looks...
posted by QueerAngel28 at 1:05 PM on May 7, 2013 [1 favorite]
posted by QueerAngel28 at 1:05 PM on May 7, 2013 [1 favorite]
I was kinda hoping that Nimoy would have to take a Vulcan lyre out of his trunk to fit everything in.
Ooooo--ooooo-oooo. Bitter dregs.
posted by fifteen schnitzengruben is my limit at 1:06 PM on May 7, 2013 [3 favorites]
Ooooo--ooooo-oooo. Bitter dregs.
posted by fifteen schnitzengruben is my limit at 1:06 PM on May 7, 2013 [3 favorites]
My favorite part about this commercial is how I wish it was happening in real life.
posted by MCMikeNamara at 1:06 PM on May 7, 2013 [3 favorites]
posted by MCMikeNamara at 1:06 PM on May 7, 2013 [3 favorites]
These guys need the money from pitching megabucks cars to the one-percenters?
fwiw, those are not megabucks cars. they're slightly above-average sedans.
these are megabucks cars.
posted by frijole at 1:07 PM on May 7, 2013 [5 favorites]
fwiw, those are not megabucks cars. they're slightly above-average sedans.
these are megabucks cars.
posted by frijole at 1:07 PM on May 7, 2013 [5 favorites]
Nimoy is driving westbound on Mendocino Lane from Allen Ave (you can see the Balian House and San Gabriel Mountains behind him). Looks like Zachary came eastbound on Mendocino from Holliston
The Califooorniaans
posted by retrograde at 1:08 PM on May 7, 2013 [13 favorites]
The Califooorniaans
posted by retrograde at 1:08 PM on May 7, 2013 [13 favorites]
Laughed out loud three times, especially at the nerve pinch. Sending it on to every nerd I know. And I know quite a few.
posted by Ber at 1:09 PM on May 7, 2013
posted by Ber at 1:09 PM on May 7, 2013
Torn between indignation at the blatant commercial exploitation and delight that it was so clever and funny.
posted by Wretch729 at 1:09 PM on May 7, 2013 [3 favorites]
posted by Wretch729 at 1:09 PM on May 7, 2013 [3 favorites]
Torn between indignation at the blatant commercial exploitation and delight that it was so clever and funny.
I mean, I understand what you're saying in the first half, but this *is* a multi-billion-dollar TV and Movie franchise we're talking about here. :)
posted by Celsius1414 at 1:17 PM on May 7, 2013 [1 favorite]
I mean, I understand what you're saying in the first half, but this *is* a multi-billion-dollar TV and Movie franchise we're talking about here. :)
posted by Celsius1414 at 1:17 PM on May 7, 2013 [1 favorite]
Bravest little hobbit of them all.
Like others, I couldn't get through the Lord of the Rings to realize that Frodo deserves this title, as well as the other Hobbits, Sam something, Gord (no, there wasn't a Gord), those 3 other ones.
My take away is the Audi has a lot of things that can break.
And have for years. Mercedes too.
posted by juiceCake at 1:22 PM on May 7, 2013
Like others, I couldn't get through the Lord of the Rings to realize that Frodo deserves this title, as well as the other Hobbits, Sam something, Gord (no, there wasn't a Gord), those 3 other ones.
My take away is the Audi has a lot of things that can break.
And have for years. Mercedes too.
posted by juiceCake at 1:22 PM on May 7, 2013
Perhaps the cleverest part about this advertisement is that Audi has no official relationship with Paramount and never mentions the new film Star Trek: Into Darkness. That's because Mazda paid to be able to use the film in its auto adverts. Well played, Audi. Well played.
posted by donovan at 1:22 PM on May 7, 2013 [8 favorites]
posted by donovan at 1:22 PM on May 7, 2013 [8 favorites]
Should gratuitous lens flare be a spacing offence?
I vote yea.
posted by Devonian at 1:24 PM on May 7, 2013 [2 favorites]
I vote yea.
posted by Devonian at 1:24 PM on May 7, 2013 [2 favorites]
Too bad Tesla didn't do this ad. Versus Audi even.
posted by brianstorms at 1:28 PM on May 7, 2013 [5 favorites]
posted by brianstorms at 1:28 PM on May 7, 2013 [5 favorites]
ApathyGirl, I was just about to go: HEY THAT'S MY HOMETOWN. (Where I haven't lived for 20 years, but whatever.) I played in a community orchestra concert at the country club in the spring of 1989. :)
posted by epersonae at 1:29 PM on May 7, 2013 [1 favorite]
posted by epersonae at 1:29 PM on May 7, 2013 [1 favorite]
That was great.
And yeah! I was like, "Oh, no, they're not going to have poor, old Leonard Nimy lose the race and be a sad sack loser in his old car that is old while Zachary Quinto laughs manically in his sparkly new Audi! That can't happen!"
And then it didn't happen, and I was quite pleased.
posted by kbanas at 1:39 PM on May 7, 2013 [2 favorites]
And yeah! I was like, "Oh, no, they're not going to have poor, old Leonard Nimy lose the race and be a sad sack loser in his old car that is old while Zachary Quinto laughs manically in his sparkly new Audi! That can't happen!"
And then it didn't happen, and I was quite pleased.
posted by kbanas at 1:39 PM on May 7, 2013 [2 favorites]
The Califooorniaans
Nuh Wayyyy! There was nuh traffeck, and nuh one had to get on the freeeewayyyy. Anyyywaayy, the 210 is the only one that goes that far out, unless you go through Downtown or the Vaaallllleyyyy.
>.<
posted by ApathyGirl at 1:44 PM on May 7, 2013 [4 favorites]
Nuh Wayyyy! There was nuh traffeck, and nuh one had to get on the freeeewayyyy. Anyyywaayy, the 210 is the only one that goes that far out, unless you go through Downtown or the Vaaallllleyyyy.
>.<
posted by ApathyGirl at 1:44 PM on May 7, 2013 [4 favorites]
those are not megabucks cars. they're slightly above-average sedans.
List price on a S7 starts at $80k and goes up to $100k with all the options. That's literally a car for a 1%-er, someone that makes ~$400k/year or more.
posted by mathowie at 1:47 PM on May 7, 2013 [1 favorite]
List price on a S7 starts at $80k and goes up to $100k with all the options. That's literally a car for a 1%-er, someone that makes ~$400k/year or more.
posted by mathowie at 1:47 PM on May 7, 2013 [1 favorite]
The Califooorniaans
Nuh Wayyyy! There was nuh traffeck, and nuh one had to get on the freeeewayyyy. Anyyywaayy, the 210 is the only one that goes that far out, unless you go through Downtown or the Vaaallllleyyyy.
Shatner! WwwwwwwwwwwwwwwwwwwwwwhutreYOUdoinhere?
posted by nushustu at 1:49 PM on May 7, 2013 [10 favorites]
Nuh Wayyyy! There was nuh traffeck, and nuh one had to get on the freeeewayyyy. Anyyywaayy, the 210 is the only one that goes that far out, unless you go through Downtown or the Vaaallllleyyyy.
Shatner! WwwwwwwwwwwwwwwwwwwwwwhutreYOUdoinhere?
posted by nushustu at 1:49 PM on May 7, 2013 [10 favorites]
It is totally unfair that there exists a fucking car commercial that I want to share with everyone I know. Gah. You win this time, fake viral marketing.
posted by Joey Michaels at 1:58 PM on May 7, 2013 [5 favorites]
posted by Joey Michaels at 1:58 PM on May 7, 2013 [5 favorites]
Wow fake spock comes off as totally unlikable compared to real spock... I'm off to buy a merc
posted by fearfulsymmetry at 2:04 PM on May 7, 2013
posted by fearfulsymmetry at 2:04 PM on May 7, 2013
I would totally watch a Spock and Spock TV show, with Quinto constantly trying to one-up Nimoy, only to be foiled by Nimoy's crafty ways.
posted by ckape at 2:07 PM on May 7, 2013 [39 favorites]
posted by ckape at 2:07 PM on May 7, 2013 [39 favorites]
> those are not megabucks cars. they're slightly above-average sedans
List price on a S7 starts at $80k and goes up to $100k with all the options. That's literally a car for a 1%-er, someone that makes ~$400k/year or more.
I figured it was more about selling their brand than the specific car, so I didn't even look at which specific Audi and Merc were in the commercial and what they cost. Oops.
*adds S7 to megabucks list*
ps: Do I get points for the boss calling out one of my comments? Because I just gave myself some.
posted by frijole at 2:23 PM on May 7, 2013 [3 favorites]
List price on a S7 starts at $80k and goes up to $100k with all the options. That's literally a car for a 1%-er, someone that makes ~$400k/year or more.
I figured it was more about selling their brand than the specific car, so I didn't even look at which specific Audi and Merc were in the commercial and what they cost. Oops.
*adds S7 to megabucks list*
ps: Do I get points for the boss calling out one of my comments? Because I just gave myself some.
posted by frijole at 2:23 PM on May 7, 2013 [3 favorites]
Are Merc trunks really that tiny now? Used to be, you could toss a full Staff bag in the boot of a Merc and lose it for a week.
posted by Thorzdad at 2:33 PM on May 7, 2013
posted by Thorzdad at 2:33 PM on May 7, 2013
> Wow! Nimoy looks...
... handsome?
... suspiciously dark-haired?
... out the windshield as he drives?
The suspense!
posted by The corpse in the library at 3:05 PM on May 7, 2013 [4 favorites]
... handsome?
... suspiciously dark-haired?
... out the windshield as he drives?
The suspense!
posted by The corpse in the library at 3:05 PM on May 7, 2013 [4 favorites]
i don't know about the rest of you, but I want more Spock V. Spock in my life.
posted by Mojojojo at 3:24 PM on May 7, 2013 [7 favorites]
posted by Mojojojo at 3:24 PM on May 7, 2013 [7 favorites]
List price on a S7 starts at $80k and goes up to $100k with all the options. That's literally a car for a 1%-er, someone that makes ~$400k/year or more.
How much is that in quatloos?
posted by wittgenstein at 3:35 PM on May 7, 2013 [3 favorites]
How much is that in quatloos?
posted by wittgenstein at 3:35 PM on May 7, 2013 [3 favorites]
That is, in fact, the Altadena Town & Country Club
Wow! I noticed that on the GPS screen and thought "Altadena Country Club? Is that even a real place?"
That is an extremely thorough car commercial.
posted by Sara C. at 3:39 PM on May 7, 2013
Wow! I noticed that on the GPS screen and thought "Altadena Country Club? Is that even a real place?"
That is an extremely thorough car commercial.
posted by Sara C. at 3:39 PM on May 7, 2013
I want a Two Uhuras version of this where they start out all competitive but are then like, "What, are we Zachary and Leonard? Let's be besties and drink Margaritas..."
posted by Sara C. at 3:44 PM on May 7, 2013 [11 favorites]
posted by Sara C. at 3:44 PM on May 7, 2013 [11 favorites]
Sara C.: "I want a Two Uhuras version of this where they start out all competitive but are then like, "What, are we Zachary and Leonard? Let's be besties and drink Margaritas...""
On motorcycles. With leather pantsuits.
posted by chavenet at 3:55 PM on May 7, 2013 [10 favorites]
On motorcycles. With leather pantsuits.
posted by chavenet at 3:55 PM on May 7, 2013 [10 favorites]
The Kirks version:
Kirk 1: Grunt.
Kirk 2: Grunt!
Kirk 1: Grunt... ... Grunt!
Kirk 2: GRUNT!
Kirk 1: GRUNT!
Kirks 1 & 2 (in unison): GRUNT!
posted by jiawen at 3:55 PM on May 7, 2013 [7 favorites]
Kirk 1: Grunt.
Kirk 2: Grunt!
Kirk 1: Grunt... ... Grunt!
Kirk 2: GRUNT!
Kirk 1: GRUNT!
Kirks 1 & 2 (in unison): GRUNT!
posted by jiawen at 3:55 PM on May 7, 2013 [7 favorites]
FAMOUS MONSTER: I, too, would squee with delight if such a thing existed.
posted by rmd1023 at 4:05 PM on May 7, 2013
posted by rmd1023 at 4:05 PM on May 7, 2013
Oh god a Simon Pegg/Jimmy Doohan version of this would be about the best thing ever committed to SxS cards.
/tears
posted by Sara C. at 4:05 PM on May 7, 2013 [5 favorites]
/tears
posted by Sara C. at 4:05 PM on May 7, 2013 [5 favorites]
I'm not happy that a ... TV advert?! ... is the focus of an FPP on something of relatively high quality such as MetaFilter. Anyway, better watch it.
{Watches ad}
BEST METAFILTER FPP OF 2013
posted by Wordshore at 4:20 PM on May 7, 2013 [6 favorites]
{Watches ad}
BEST METAFILTER FPP OF 2013
posted by Wordshore at 4:20 PM on May 7, 2013 [6 favorites]
I'm not sure this exactly achieves its goal (although admittedly I am not the target audience). The pastiching of New Trek is clever - the swooshy, Star Wars-y music, the drooling pans around gleaming metal curves and the huge amounts of lens flair, but Quinto as written also seems to be exemplifying some of the fan criticisms of the new Trek - brash, flashy and a little dumbed-down.
The Audi may get there quicker, but is a fast journey really more desirable than the halo effect of being driven by the coolest fal-tor-panner ever?
posted by running order squabble fest at 4:23 PM on May 7, 2013
The Audi may get there quicker, but is a fast journey really more desirable than the halo effect of being driven by the coolest fal-tor-panner ever?
posted by running order squabble fest at 4:23 PM on May 7, 2013
Is this actually a real commercial?
I get that it is obviously an advertisement for this crazy futuristic Audi that pretty much nobody can afford.
But we also see the Mercedes logo placed prominently*.
And it's almost 3 minutes long.
The format is almost nothing like any car commercial ever, and it doesn't seem to include any of the fine print that car commercials are slathered with.
I'm not suggesting that this is just an innocent short film in no way connected to advertising at all, but is this really something that's going to air on TV for the purpose of selling cars?
*That said I'm sure it's because there's a specific Mercedes model that Audi sees as a competitor to the S7.
posted by Sara C. at 4:26 PM on May 7, 2013
I get that it is obviously an advertisement for this crazy futuristic Audi that pretty much nobody can afford.
But we also see the Mercedes logo placed prominently*.
And it's almost 3 minutes long.
The format is almost nothing like any car commercial ever, and it doesn't seem to include any of the fine print that car commercials are slathered with.
I'm not suggesting that this is just an innocent short film in no way connected to advertising at all, but is this really something that's going to air on TV for the purpose of selling cars?
*That said I'm sure it's because there's a specific Mercedes model that Audi sees as a competitor to the S7.
posted by Sara C. at 4:26 PM on May 7, 2013
jiawen: You didn't include nearly enough shirt-ripping.
posted by ckape at 4:28 PM on May 7, 2013 [2 favorites]
posted by ckape at 4:28 PM on May 7, 2013 [2 favorites]
Oh god a Simon Pegg/Jimmy Doohan version of this would involve exhuming a body.
RIP, Scotty.
posted by hippybear at 4:34 PM on May 7, 2013 [3 favorites]
RIP, Scotty.
posted by hippybear at 4:34 PM on May 7, 2013 [3 favorites]
What was the car at the end and why is it funny?
I was hoping it would be Lawrence Montaigne or David Gautreaux getting out of the car, but that might have been a little too inside.
posted by Bunny Ultramod at 4:39 PM on May 7, 2013 [1 favorite]
I was hoping it would be Lawrence Montaigne or David Gautreaux getting out of the car, but that might have been a little too inside.
posted by Bunny Ultramod at 4:39 PM on May 7, 2013 [1 favorite]
I laughed so hard. But I was waiting for some sling shotting around the sun for time travel purposes. But the end reminded me of that saying, "old age and cunning will always triumph over youth and brilliance."
posted by jadepearl at 4:42 PM on May 7, 2013 [1 favorite]
posted by jadepearl at 4:42 PM on May 7, 2013 [1 favorite]
If they've got to whore out for the co-branding bucks, and they do, this isn't a bad way to do it. It's a pretty good way to do it. Also I love the idea of Spock and Spock playing 3D chess on their tablets that were totally inspired by Star Trek (whose-ever they were brandwise).
Also this is where I have to point interested parties at photos of Zachary Quinto at the Met Gala looking awesome. With blue hair.
posted by immlass at 4:43 PM on May 7, 2013
Also this is where I have to point interested parties at photos of Zachary Quinto at the Met Gala looking awesome. With blue hair.
posted by immlass at 4:43 PM on May 7, 2013
...Nimoy's crafty ways.
"Old age and treachery beats youth and skill every time."
He's been working on perfecting that nerve pinch for 47 years...
As for his hair, were they intentionally playing up the contrast there? Maybe going a bit too far there; it looked better in the "Lazy" video.
posted by oneswellfoop at 4:54 PM on May 7, 2013 [1 favorite]
"Old age and treachery beats youth and skill every time."
He's been working on perfecting that nerve pinch for 47 years...
As for his hair, were they intentionally playing up the contrast there? Maybe going a bit too far there; it looked better in the "Lazy" video.
posted by oneswellfoop at 4:54 PM on May 7, 2013 [1 favorite]
Yeah, it was funny and everything, but I couldn't really enjoy it because when I first watched it I thought the user who posted it to YouTube was Audio F America, and felt a little hurt. F you too, Audi.
posted by Toekneesan at 5:03 PM on May 7, 2013
posted by Toekneesan at 5:03 PM on May 7, 2013
I'm not suggesting that this is just an innocent short film in no way connected to advertising at all, but is this really something that's going to air on TV for the purpose of selling cars?
I could be wrong, but I think this right here is the car-selling air in question.
posted by ook at 5:07 PM on May 7, 2013 [1 favorite]
I could be wrong, but I think this right here is the car-selling air in question.
posted by ook at 5:07 PM on May 7, 2013 [1 favorite]
Is this actually a real commercial? ... And it's almost 3 minutes long.
"We interrupt this commercial for a television program..."
posted by Wordshore at 5:09 PM on May 7, 2013
"We interrupt this commercial for a television program..."
posted by Wordshore at 5:09 PM on May 7, 2013
I could be wrong, but I think this right here is the car-selling air in question.
Strong truth. It's a viral: there may be a cut-down version appearing on TV, or something resembling this cut may appear as the "watch this mini-movie and avoid intererstitial ads" option on Hulu, or in tablet editions of lifestyle and movie magaziens, but its main goal at this length is to be spread by Internet communities.
posted by running order squabble fest at 5:13 PM on May 7, 2013 [2 favorites]
Strong truth. It's a viral: there may be a cut-down version appearing on TV, or something resembling this cut may appear as the "watch this mini-movie and avoid intererstitial ads" option on Hulu, or in tablet editions of lifestyle and movie magaziens, but its main goal at this length is to be spread by Internet communities.
posted by running order squabble fest at 5:13 PM on May 7, 2013 [2 favorites]
Yes I get that it is a viral advertisement on the web. I mean, this morning I couldn't even name a model of Audi, and now I know that there is a really fancy one called the S7 that is really futuristic or something. So clearly it works.
Again, my assumption wasn't "hey this is totes not a commercial, guys!", just that it obviously isn't a "typical" car commercial. I also wondered if it was maybe created for movie theaters, since there are trailers for Into Darkness all over the place.
I'm kind of interested in how longer-form video things like this are used as advertising, is all. Also how much money companies are willing to spend on "viral videos".
It's not all feminism and Peggy Olson's hair and Human Relations answers in this brain of mine, guys. Sometimes I think about other things. Like online marketing strategy.
posted by Sara C. at 5:26 PM on May 7, 2013 [5 favorites]
Again, my assumption wasn't "hey this is totes not a commercial, guys!", just that it obviously isn't a "typical" car commercial. I also wondered if it was maybe created for movie theaters, since there are trailers for Into Darkness all over the place.
I'm kind of interested in how longer-form video things like this are used as advertising, is all. Also how much money companies are willing to spend on "viral videos".
It's not all feminism and Peggy Olson's hair and Human Relations answers in this brain of mine, guys. Sometimes I think about other things. Like online marketing strategy.
posted by Sara C. at 5:26 PM on May 7, 2013 [5 favorites]
I'm kind of interested in how longer-form video things like this are used as advertising, is all.
BMW did a whole slew of long-form commercials for their cars with big name directors and big name stars. Here's a nearly 9-minute long bit by Guy Ritchie starring Madonna (in a very self-effacing role). The complete collection had one common element between them: Clive Owen as "The Driver".
posted by hippybear at 5:42 PM on May 7, 2013 [3 favorites]
BMW did a whole slew of long-form commercials for their cars with big name directors and big name stars. Here's a nearly 9-minute long bit by Guy Ritchie starring Madonna (in a very self-effacing role). The complete collection had one common element between them: Clive Owen as "The Driver".
posted by hippybear at 5:42 PM on May 7, 2013 [3 favorites]
He's been working on perfecting that nerve pinch for 47 years...
iswydt
posted by xedrik at 5:53 PM on May 7, 2013 [2 favorites]
iswydt
posted by xedrik at 5:53 PM on May 7, 2013 [2 favorites]
Those BMW short films made me want a Beemer so bad...
Or else to be Clive Owen, I can't remember.
The Madonna one was hilarious, but the Vegas one was awesome.
posted by ambivalentic at 5:58 PM on May 7, 2013 [3 favorites]
Or else to be Clive Owen, I can't remember.
The Madonna one was hilarious, but the Vegas one was awesome.
posted by ambivalentic at 5:58 PM on May 7, 2013 [3 favorites]
I remember that series of films, and remember being slightly confused about what the venue was supposed to be, since it was practically impossible to stream video when they came out.
posted by Sara C. at 6:37 PM on May 7, 2013
posted by Sara C. at 6:37 PM on May 7, 2013
Sara C, they gave away a lot of copies on DVD at BMW dealerships around that time.
posted by ben242 at 7:30 PM on May 7, 2013
posted by ben242 at 7:30 PM on May 7, 2013
Love it!
I have two minor quibbles:
1. What's with that awful wig on Nimoy's head?
2. The music didn't sound Trekkish enough. It actually reminded me of Star Wars.
posted by zooropa at 7:41 PM on May 7, 2013
I have two minor quibbles:
1. What's with that awful wig on Nimoy's head?
2. The music didn't sound Trekkish enough. It actually reminded me of Star Wars.
posted by zooropa at 7:41 PM on May 7, 2013
I want a Two Uhuras version of this where they start out all competitive but are then like, "What, are we Zachary and Leonard? Let's be besties and drink Margaritas..."
According to their Twitter accounts, they're kind of like this in real life. Whenever Nimoy's in NYC or Quinto's in CA, they're all "yo BFF, let's hit up some sweet restaurant and chill like nerd homies." It looks even more totes adorbz than the commercial makes it seem.
posted by zombieflanders at 7:45 PM on May 7, 2013 [10 favorites]
According to their Twitter accounts, they're kind of like this in real life. Whenever Nimoy's in NYC or Quinto's in CA, they're all "yo BFF, let's hit up some sweet restaurant and chill like nerd homies." It looks even more totes adorbz than the commercial makes it seem.
posted by zombieflanders at 7:45 PM on May 7, 2013 [10 favorites]
OK I had no real interest in following either of them on Twitter before, but I do now so
posted by Sara C. at 7:47 PM on May 7, 2013
posted by Sara C. at 7:47 PM on May 7, 2013
Well, they're both talking about other stuff most of the time, it's really just when they manage to beam down to somewhere together. But Nimoy signs almost all of his tweets LLAP, so there's that.
posted by zombieflanders at 7:54 PM on May 7, 2013 [1 favorite]
posted by zombieflanders at 7:54 PM on May 7, 2013 [1 favorite]
the two Chekovs commercial would just be both of them shouting "nuclear wessel" over and over again
posted by mightygodking at 8:46 PM on May 7, 2013 [3 favorites]
posted by mightygodking at 8:46 PM on May 7, 2013 [3 favorites]
And riding around in a Yugo I guess.
posted by Sara C. at 8:51 PM on May 7, 2013 [2 favorites]
posted by Sara C. at 8:51 PM on May 7, 2013 [2 favorites]
Oh myyyyyyyyyyyy!
posted by blue_beetle at 9:47 PM on May 7, 2013 [2 favorites]
posted by blue_beetle at 9:47 PM on May 7, 2013 [2 favorites]
I swear, I'm not being contrary just to be so and I'm not trying to be an asshole, but my funny nugget must be completely busted because there was nothing funny to me in the linked video.
The mock (?) triumphal music, the golf bag struggle, the allusions to renowned moments in the Star Trek canon—just dead on the screen for me.
Maybe my expectations based on the first few comments?
I guess I thought I was going to get an epically-wrought and energetic showdown... or something.
In the end I wish I had had as much fun as some of y'all seem to have had.
posted by mistersquid at 10:06 PM on May 7, 2013 [1 favorite]
The mock (?) triumphal music, the golf bag struggle, the allusions to renowned moments in the Star Trek canon—just dead on the screen for me.
Maybe my expectations based on the first few comments?
I guess I thought I was going to get an epically-wrought and energetic showdown... or something.
In the end I wish I had had as much fun as some of y'all seem to have had.
posted by mistersquid at 10:06 PM on May 7, 2013 [1 favorite]
so what they're saying is that New Spock is an Audi driving Cock?
posted by striatic at 10:21 PM on May 7, 2013 [1 favorite]
posted by striatic at 10:21 PM on May 7, 2013 [1 favorite]
I had not watched all of the BMW films, they were quite good, though I think they would be greatly improved by making the car the background. Subtle wins. In any case, "ticker" was the best of them.
posted by maxwelton at 12:07 AM on May 8, 2013
posted by maxwelton at 12:07 AM on May 8, 2013
The Wrath of Khan bit with the window alone was worth it.
Too soon.
posted by DU at 5:02 AM on May 8, 2013 [5 favorites]
Too soon.
posted by DU at 5:02 AM on May 8, 2013 [5 favorites]
The part about the Mercedes trunk space hit a little too close to home. Great Ad!
posted by Renoroc at 5:35 AM on May 8, 2013
posted by Renoroc at 5:35 AM on May 8, 2013
I just sold my condo for less than the list price of the S7.
posted by garlic at 5:48 AM on May 8, 2013
posted by garlic at 5:48 AM on May 8, 2013
the two Chekovs commercial would just be both of them shouting "nuclear wessel" over and over again
Tangentially - props to Anton Yelchin (new Chekov). He actually is Russian, and knows that the accent Walter Koenig used was totally bogus, but he kept it anyway because basically - what the hell, it's part of the canon now and it'd feel wrong for Chekov not to talk that way.
posted by EmpressCallipygos at 7:14 AM on May 8, 2013 [5 favorites]
Tangentially - props to Anton Yelchin (new Chekov). He actually is Russian, and knows that the accent Walter Koenig used was totally bogus, but he kept it anyway because basically - what the hell, it's part of the canon now and it'd feel wrong for Chekov not to talk that way.
posted by EmpressCallipygos at 7:14 AM on May 8, 2013 [5 favorites]
"Oh god a Simon Pegg/Jimmy Doohan version of this would involve exhuming a body."
Not to be too ghoulishly pedantic, but Doohan was cremated, and some of his ashes were sent into space last year after a failed attempt in 2008.
posted by jedicus at 8:30 AM on May 8, 2013 [2 favorites]
Not to be too ghoulishly pedantic, but Doohan was cremated, and some of his ashes were sent into space last year after a failed attempt in 2008.
posted by jedicus at 8:30 AM on May 8, 2013 [2 favorites]
Metafilter: Not to be too goulishly pedantic...
posted by ericbop at 9:54 AM on May 8, 2013 [2 favorites]
posted by ericbop at 9:54 AM on May 8, 2013 [2 favorites]
What's with that awful wig on Nimoy's head?If Leonard Nimoy wants to be slightly nonconventional with is hair, then Leonard Nimoy gets to be slightly nonconventional with his hair. And be awesome at it.
Yes I get that it is a viral advertisement on the web. I mean, this morning I couldn't even name a model of Audi, and now I know that there is a really fancy one called the S7 that is really futuristic or something. So clearly it works.The works-or-not-as-advertising data that I personally have collected on this is:
- I had no idea that there was an Audi called the S7 until after reading the comments in this thread (which I only did after having watched the video several times).
- That Mercedes is a nice lookin' car.
Tangentially - props to Anton Yelchin (new Chekov). He actually is Russian, and knows that the accent Walter Koenig used was totally bogus, but he kept it anyway because basically - what the hell, it's part of the canon now and it'd feel wrong for Chekov not to talk that way.... I imagine that he would have been fired, or never hired in the first place, if he didn't use the Chekov accent, so I'm not really sure why he would deserve "props" for this.
posted by Flunkie at 12:03 PM on May 8, 2013
... I imagine that he would have been fired, or never hired in the first place, if he didn't use the Chekov accent, so I'm not really sure why he would deserve "props" for this.
I've read an interview with him in which they discussed actually reverting to a more authentic Russian accent, and he confirmed he was one of the first people to say "nah, we really should keep it because it'd just feel wrong if Chekov didn't talk this way."
posted by EmpressCallipygos at 12:08 PM on May 8, 2013
I've read an interview with him in which they discussed actually reverting to a more authentic Russian accent, and he confirmed he was one of the first people to say "nah, we really should keep it because it'd just feel wrong if Chekov didn't talk this way."
posted by EmpressCallipygos at 12:08 PM on May 8, 2013
What's with that awful wig on Nimoy's head?
Tribble
(Though of course it's nothing compared to the almighty Shatner's)
posted by fearfulsymmetry at 12:15 PM on May 8, 2013 [1 favorite]
Tribble
(Though of course it's nothing compared to the almighty Shatner's)
posted by fearfulsymmetry at 12:15 PM on May 8, 2013 [1 favorite]
I imagine that he would have been fired, or never hired in the first place, if he didn't use the Chekov accent, so I'm not really sure why he would deserve "props" for this.
How this would really go down would be that there would be a conversation about this during the casting process. Abrams would have a thought about what he wanted Chekov to sound like, and that would be a factor during casting. I don't think Yelchin would be FIRED for not doing the inauthentic accent, but I think they probably would have discussed this very early on in the process with an eye towards casting someone who was comfortable with it.
That said, sometimes actors are weird about shit like this and say they will do it one way then they get on set and have a different idea. So Yelchin deserves some credit for being a good sport, for sure. And if he was on the same page as Abrams without needing to have Meetings and Conversations With Agents and I'm Not Coming Out Of My Trailer Untils etc, that definitely speaks to Yelchin's professionalism which is all to the good.
posted by Sara C. at 1:54 PM on May 8, 2013 [1 favorite]
How this would really go down would be that there would be a conversation about this during the casting process. Abrams would have a thought about what he wanted Chekov to sound like, and that would be a factor during casting. I don't think Yelchin would be FIRED for not doing the inauthentic accent, but I think they probably would have discussed this very early on in the process with an eye towards casting someone who was comfortable with it.
That said, sometimes actors are weird about shit like this and say they will do it one way then they get on set and have a different idea. So Yelchin deserves some credit for being a good sport, for sure. And if he was on the same page as Abrams without needing to have Meetings and Conversations With Agents and I'm Not Coming Out Of My Trailer Untils etc, that definitely speaks to Yelchin's professionalism which is all to the good.
posted by Sara C. at 1:54 PM on May 8, 2013 [1 favorite]
When can we start talking about Star Trek Into Darkness? I needs me some MeFi discussion about it.
posted by crossoverman at 2:25 AM on May 12, 2013
posted by crossoverman at 2:25 AM on May 12, 2013
Simon Pegg's Star Trek Reboot Theory: Is this the "Mirror" Crew?
posted by homunculus at 10:11 AM on May 12, 2013 [1 favorite]
posted by homunculus at 10:11 AM on May 12, 2013 [1 favorite]
Crossoverman -- probably when it actually premieres a week from now.
posted by Sara C. at 10:16 AM on May 12, 2013
posted by Sara C. at 10:16 AM on May 12, 2013
But it's opened in the UK, Europe and Australia :P
posted by crossoverman at 3:37 PM on May 12, 2013
posted by crossoverman at 3:37 PM on May 12, 2013
crossoverman: "But it's opened in the UK, Europe and Australia :P"
That seems to be a thing lately. Iron Man opened there earlier too. Why do they make the US wait?
posted by octothorpe at 5:26 PM on May 12, 2013
That seems to be a thing lately. Iron Man opened there earlier too. Why do they make the US wait?
posted by octothorpe at 5:26 PM on May 12, 2013
"But it's opened in the UK, Europe and Australia :P"
That seems to be a thing lately. Iron Man opened there earlier too. Why do they make the US wait?
Revenge? Until internet piracy became a concern, overseas markets usually got American movies way late.
posted by Sys Rq at 5:59 PM on May 12, 2013
That seems to be a thing lately. Iron Man opened there earlier too. Why do they make the US wait?
Revenge? Until internet piracy became a concern, overseas markets usually got American movies way late.
posted by Sys Rq at 5:59 PM on May 12, 2013
And yet, we always get James Bond movies late in Australia.
posted by crossoverman at 6:34 PM on May 12, 2013
posted by crossoverman at 6:34 PM on May 12, 2013
Star Trek’s History of Progressive Values — And Why It Faltered on LGBT Crew Members
posted by homunculus at 11:24 AM on May 13, 2013
posted by homunculus at 11:24 AM on May 13, 2013
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posted by kmz at 12:29 PM on May 7, 2013 [1 favorite]