The company behind the ad, Plugout.com, is a Fort Lee, N.J.-based operation whose site has only been fully operational since February.
Rudy Temiz, the company's 22-year-old president, said yesterday afternoon that he didn't plan to repeat the exercise but expressed no remorse either, saying that the marketing technique had generated "quite a few" sales.
Vincent Zahn, Plugout.com's director of strategy, further defended the text ads. "What better way to reach your target market?" he asked, saying, "We look at it as if we're doing these people a favor if they're looking for these kinds of products."
Responded ATT customer Ryan, "They're not doing me any favors by soliciting me over my cell phone."
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