The reorganization enables BlackBerry to scale back its sales ambitions and no longer aim to compete at the retail level with Samsung or Apple, said technology analyst Rob Enderle.
"The trick is getting people to look at this thing fresh," said Rob Enderle, principal analyst at tech research firm Enderle Group [about the Microsoft Surface 2]. "If it carries the stigma of the old product, it's not going to sell any better now."
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