How would you sell America to the Muslim World? Three Top U.S. Agency Executives Weigh In.
December 21, 2001 12:46 AM Subscribe
How would you sell America to the Muslim World? Three Top U.S. Agency Executives Weigh In. Their responses really are inspired. Jim Ferguson (creator of 'Brand Bush') tops the bill with, ‘a lot of it is like selling soap.’ In another Ad Age special the important question of ‘Should American values be marketed to Muslim Nations?’ is discussed. Their answer is yes, I scream, NO! God, it can’t be long before we here calls for a marketing crusade. Please, can someone stop the advertising industry getting involved. This isn't Coke.
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