Retro F1 Liveries
October 22, 2013 10:06 AM   Subscribe

Escape Artist Design applies retro liveries to a modern F1 car, the 2013 McLaren MP4/28.
posted by juiceCake (21 comments total) 8 users marked this as a favorite

 
I don't really understand how these are different than what F1 cars look like now. A couple of them are a little less busy but otherwise they seem pretty much like what I'd expect to see now.
posted by jacquilynne at 10:11 AM on October 22, 2013


Some nice colors, but I'm glad now to see the cigarette logos gone.
posted by Steakfrites at 10:15 AM on October 22, 2013 [1 favorite]


Oh, the Martini Racing one. Bites knuckle, wants a drink.
posted by chavenet at 10:18 AM on October 22, 2013 [2 favorites]


It's about the nostalgia of the liveries themselves, seeing the famous FW14 colors on the elegant and highly-precise aerodynamic chassis instead of the simpler original shell.

I personally wish car numbers were more prominent on modern livery designs. I can never keep the drivers straight by the helmet colors alone, and then they often go and have custom helmets for each race. At least Lotus put Kimi and Romain's names in the space where the Honeywell logo was rumored to be after that deal fell through.
posted by yeti at 10:21 AM on October 22, 2013


jacquilynne

The modern liveries are, for lack of a better term, "tech-ier". The classic looks are pretty stunning. And regardless about your position re. tobacco advertising, the Marlboro car is a classic piece of design.

Is it a function of getting older that retro-y shit looks better, or is the Martini Racing or James Hunt's Hesketh markedly better looking than anything on the grid today?
posted by Keith Talent at 10:23 AM on October 22, 2013 [1 favorite]


So on the Benetton car is that white border intended to be done trompe l'oeil so it looks square-cornered?
posted by carsonb at 10:27 AM on October 22, 2013 [1 favorite]


For reference:

Williams FW14
McLaren MP4/4
Tyrrell-Ford 007
Hesketh 308B
Benetton B192
Jordan EJ11
Lotus 49
Brabham BT44B
posted by zamboni at 10:27 AM on October 22, 2013 [1 favorite]


That Martini Brabham is just beautiful.

The best bit of tobacco advertising is things like the Jordan's "Buzzin Hornets" liveries, with the snake, shark, hornet, etc...
posted by sodium lights the horizon at 10:34 AM on October 22, 2013


I don't really understand how these are different than what F1 cars look like now. A couple of them are a little less busy but otherwise they seem pretty much like what I'd expect to see now.

They're not vastly different. It's that they're famous liveries with which fans are familiar, so it's fun to see them brought back on the current car. The car itself, obviously, is vastly different from the older cars. It's akin to doing steampunk versions of Star Wars characters or something like that. It's just fun to see the concept.

A few of the current liveries are just as brilliant as the old ones, in my opinion. The current McLaren livery is fantastic, as is the current Lotus F1 livery, though I still prefer the classic black/gold John Player Special Lotus F1 livery to the current one and wish Lotus would go back to gold pinstripes instead of the big gold stripes.

I mean, come on - it doesn't get any better than Fittipaldi's black and gold Lotus. Just look at that thing.I have to assume that some intellectual property issues are in play keeping Lotus from doing something similar to that on their new car, since I cannot wrap my head around the idea that any designer would think the big wide stripes on the current car look better. Still, though, Kimi's Lotus looks fantastic.

That said, the best F1 livery in recent memory has to be Brawn GP when they only had a couple of sponsors. And the best livery never put on an F1 car (as far as I know) is Gulf Oil, followed closely by the Alitalia Lancia Stratos rally livery and the Porsche Pink Pig.
posted by The World Famous at 10:48 AM on October 22, 2013 [1 favorite]


Is it a function of getting older that retro-y shit looks better

I know where I stand.
posted by RolandOfEld at 10:52 AM on October 22, 2013


Lotus -- come on. Where's the British Racing Green?
McLaren -- come on. Where's the orange?
posted by philip-random at 10:52 AM on October 22, 2013 [3 favorites]


I have to assume that some intellectual property issues are in play keeping Lotus from doing something similar to that on their new car, since I cannot wrap my head around the idea that any designer would think the big wide stripes on the current car look better.

Today's Lotus F1 team owns only the rights to use the name, and not the classic livery. They have no relationship to the Team Lotus of old. Kimi's car is probably as close as the lawyers would let them get.
posted by Thorzdad at 11:01 AM on October 22, 2013


Lotus -- come on. Where's the British Racing Green?

What you're looking for is Caterham F1, formerly Lotus, the subject of a fierce legal battle between two concurrent F1 teams both called Lotus ("Team Lotus" and "Group Lotus"). The one with the classic black/gold livery got to keep the name Lotus, while the one using British racing green and yellow is Caterham F1 now.

As for McLaren and orange, You'll need a time machine to the early-70s for that.
posted by The World Famous at 11:02 AM on October 22, 2013 [1 favorite]


Lotus -- come on. Where's the British Racing Green?

Lotus is black because they (as Lotus-Renault) were trying to scoop Team Lotus (now Caterham) who had announced they were going to have a JPS throwback livery, so Caterham went green and yellow.
posted by frijole at 11:02 AM on October 22, 2013


As for McLaren and orange, You'll need a time machine to the early-70s for that.

Or 2006 testing ;)
posted by frijole at 11:04 AM on October 22, 2013 [1 favorite]


I personally wish car numbers were more prominent on modern livery designs. I can never keep the drivers straight by the helmet colors alone, and then they often go and have custom helmets for each race.

The camera mount above the driver is colored differently for the two drivers, red or black for one and yellow for the other. Easier to see than helmet colors.
posted by Pyrogenesis at 11:06 AM on October 22, 2013


Or 2006 testing ;)

I loved the cars that year with all the crazy aero elements. The McLaren dealership in Beverly Hills had Kimi's car like that in the showroom last year and I took my kids to check it out after a trip to the Petersen - no ropes around it or anything. The 6-year-old just about climbed in and I don't think the salesman would have stopped him if I hadn't.
posted by The World Famous at 11:07 AM on October 22, 2013


The camera mount above the driver is colored differently for the two drivers, red or black for one and yellow for the other. Easier to see than helmet colors.

I think they tweaked that this season, so the camera on the lower numbered car is black and the other is yellow.
posted by frijole at 11:13 AM on October 22, 2013


They all look like billboards to me. Not being into F1, it never occurred to me that fans might actually enjoy all the sponsorship and branding and feel nostalgic for the sponsorship logos of yore, rather than seeing it all as something to be grudgingly put up with, a necessary if unfortunate aspect of their favorite sport.

This is deeply weird to me, like a glance into another dimension.
posted by Scientist at 2:27 PM on October 22, 2013


Hunt's Hesketh doesn't have any branding at all on it. And the Brawn GP car has almost no branding. And the Brabham's only branding is Martini Racing, a small Good Year logo on the rear wing, and a very small FINA Champion logo on the front wing.. Sure, I guess the Martini Racing livery is technically an ad, but it's pretty sparse.
posted by The World Famous at 2:32 PM on October 22, 2013


They all look like billboards to me. Not being into F1, it never occurred to me that fans might actually enjoy all the sponsorship and branding and feel nostalgic for the sponsorship logos of yore, rather than seeing it all as something to be grudgingly put up with, a necessary if unfortunate aspect of their favorite sport.

I'm not sure about feeling nostalgic but plenty of people are interested in design, and design is a huge part of F1. I like the design of and presentation of the old Marlboro McLaren even though I don't smoke and don't give a fuck about Marlboro (who still sponsor Ferarri incidentally). I like the design of a fair amount of logos and products, even though I don't have any interest in buying them nor do I "believe" in them per se. Loved the original Apple Cube design wise, but wouldn't buy a Mac with my own money.

As for putting up with sponsorship, it's a factor that has made an incredibly expensive sport possible but that said, you don't have to enjoy the sponsors or their products to love the sport. I hardly call someone else paying for it something to put up with. A BlackBerry logo on the current Mercedes is not going to influence me to get a BlackBerry phone, and indeed, makes me wonder why they're bothering given their current situation. The fact that both Honda and Toyota didn't do to well recently in F1 isn't going to stop me from favouring their cars over a Mercedes or a Ferrari. I'm certainly not going to buy gas at Shell because they sponsor Ferrari, etc.

I have no idea if a study has been done on sports fans feeling nostalgic for sponsors. I'd love to see if there is one since with so many different people in the world, how we react to things can differ considerably. If the win on Sunday, sell on Monday thing is actually working then Nissan's Infiniti cars, Renaults in general, and Red Bull sales must be at an all time high.
posted by juiceCake at 3:31 PM on October 22, 2013 [2 favorites]


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