"It's a virus. Artists are lining up to do ads. The money and exposure are too tantalizing for most artists to decline. Corporations are hoping to hijack a culture's memories for their product. They want an artist's audience, credibility, good will and all the energy the songs have gathered as well as given over the years. They suck the life and meaning from the songs and impregnate them with promises of a better life with their product." --Tom Waits
In the early-1960s, dozens of the biggest names in pop music recorded and released versions of the jingle for Things Go Better with Coke. . . Artists . . . were asked to incorporate the Things Go Better with Coke slogan into a song, which was generally inspired by one of their big hits. . . . More than 100 musicians from around the world eventually recorded their version of the jingle.
For 110 years from Hilda Clark to American Idol, The Coca-Cola Company has blended popular music and refreshment in harmony through its association of Coke with celebrity performers and the creation of some of the most memorable and greatest hits in beverage history. After all, wouldn't you like to teach the world to sing in perfect harmony?
Drinking a Coke is like a case of anthrax
And that's one thing I don't want to catch. . .
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