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February 10, 2014 11:02 AM Subscribe
The deathspiral of the "like".
Australian science vlogger Derek Muller of Veritasium
makes a convincing case for why Facebook likes are becoming less and less useful for brands --- and why paying for ads on Facebook locks you into a cycle of dependency which actually makes it harder to reach people who actually care about your content. (SLYT, 9min).
posted by Diablevert (87 comments total)
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