Open your mind or YCKMA!
April 30, 2014 12:43 AM Subscribe
“Beyond Appearances – The diversity song”
posted by Room 641-A (5 comments total)
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is a series of portraits of supposed outcasts, and aligns wrong first impressions – because you shouldn’t judge a book by its cover. Open your mind or… you can kiss my ass! (NSFW, SLYT]
As a follow-up to its award-winning "The Lover”
spot for Come4.org, which helped change the way we view sex, BEING France has created this new two and a half minute advertising film, directed by Pierre Edelmann for the Asta Philpot Foundation
. The commercial for the non-profit organization aims at helping every human being be themselves – regardless of skin color, size, weight, sexual preference or any other closed-minded stereotype. And if you don’t like that, YCKMA.
The catchy original score, composed by famous singer Ben Von Looy, of the Flemish band Das Pop, is a reference to typical cool, Rat Pack crooners melodies, with lyrics written by BEING France. The haunting melody was composed to suggest to listeners that the singer himself is a “cliché”, a handsome guy with a soft, soothing voice, only to discover at the end that it is Asta Philpot
singing, who you didn’t picture as your obvious crooner. Asta Philpot is affected with arthrogryposis, which impairs his physical ability of movement.