Last year, Sophie
" came out and blew a bunch of people's minds. It was XLR8R's best track
of 2013 ("On a very basic level, it's almost impossible to define exactly (or even approximately) what 'Bipp' is.") Now the mysterious Sophie is going to be working with equally unusual J-pop star Kyary Pamyu Pamyu (of "PONPONPON
" fame/notoriety), pointing toward something singular and unprecedented on the horizon. On some level "Bipp" might be a pop manifesto of sorts, or a distilled blueprint for the future - global and k-/j-pop influenced, strange and disorienting, candy-coated and synthetic to an uncomfortably garish extent. A lot of people are wondering what happens next. Well, a post-Bipp (or post-ringtone) era might be underway: enter A.G. Cook, Hannah Diamond, and the rest of the shadowy collective PC Music
.Pigeons & Planes
: "PC Music is an independent music label that started last year whose output, at this point, resembles an online art exhibit. Headed by A.G. Cook, a London producer in his early twenties, PC is developing a stable of artists and sounds to provide a manic vision of modern pop that comes out like our best guesses at what the status quo could be in 2025. The music is bright and inane, intoxicating and dumb, catchy and bizarre—considered together as a vision of what’s to come, this combination seems both futuristic and vitally current at the same time. The label’s driving sound is ostensibly pop, several steps sideways from what has dominated the Top 40 for the past twenty-odd years and deconstructed, melted down into something unrecognizable and captivating. It’s as if someone tried describing what pop music sounded like to an alien—major chords, catchy hooks, danceable rhythms, young women singing about love or sex—and then told that alien to try to make a song. PC Music tracks largely follow the same rules as a Britney Spears or Katy Perry song, but the results are utterly divorced from what we hear on the radio."
Influences include Scritti Politti, "J-Pop, K-Pop, Nightcore, Ark Music Factory, Hudson Mohawke and Nadsroic, Frank Zappa." Vaporwave and James Ferraro, the uncanny valley creations of Hatsune Miku, and Tumblr / internet aesthetics also seem to heavily inform this music.
Noisey: Trying to Make Sense of Hannah Diamond and Post-Ringtone Music
A few choice singles:
, Tiny Mix Tapes
Pink and Blue
Or enjoy a 30-minute SoundCloud set: PC Music
(Small note: Try not to knee-jerk dismiss! This stuff consciously straddles the line between repulsion and delight, so approach with an open mind and give it time to sink in.)