At SmallBar Division Street in Chicago, owner Phil McFarland is constantly balancing the variables of size, strength, and price when setting the draft list. For example, on a recently published menu, he offered Allagash Black (7.5 percent ABV) in a 13-ounce glass for $5 and Allagash White (5 percent ABV) in a 16-ounce glass for $6. By volume, the Black is 50 percent stronger than the White, and the serving size he chose is close to 20 percent smaller.Previously
Deciding what's a reasonable pour at a worthwhile price is part of being a responsible owner, McFarland says. His menus clearly state serving size and alcohol levels, so customers have the context they need to make informed choices.
McFarland selects beers to carry in part based on how they fit into the larger menu in terms of size and strength. He says, "I don't want to be a place where every beer is $10 and comes in a tiny glass because it's super high alcohol and super obscure."
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