Shocking news: personality doesn't matter when dating online
July 28, 2014 10:09 AM Subscribe
OkCupid: we experiment on human beings! But by comparing Love Is Blind Day to a normal Tuesday, we learned some very interesting things. In those 7 hours without photos...people responded to first messages 44% more often, conversations went deeper...in short, OkCupid worked better. When the photos were restored at 4PM, 2,200 people were in the middle of conversations that had started “blind”. Those conversations melted away. The goodness was gone, in fact worse than gone. It was like we’d turned on the bright lights at the bar at midnight.
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