Can Google Rig Elections?
August 23, 2015 1:40 PM Subscribe
A fascinating article by Robert Epstein at Politico.com about Google's Search Engine Manipulation Effect (SEME) work, and whether and how they'd be able to influence an election.
"Given how powerful this effect is, it’s possible that Google decided the winner of the Indian election. Google’s own daily data on election-related search activity... showed that Narendra Modi, the ultimate winner, outscored his rivals in search activity by more than 25 percent for sixty-one consecutive days before the final votes were cast. That high volume of search activity could easily have been generated by higher search rankings for Modi."
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