Bogotá, here I come (NestleBlue)

October 29, 2015 1:50 PM

If you've always wanted to visit Bogotá, Colombia, here's an extra reason to visit! To promote KitKat's launch in Colombia, Nestle installed 20 billboards. These are no ordinary billboards.

You can watch people interacting with (and enjoying?) the billboard in the video.

"The billboards were geolocated on Google Maps, with Twitter and Facebook support, to drum up interest. Sure, the whole idea sounds mildly pervy. But unlike another notable bus-stop branding ploy, at least people didn't have to get all handsy with random public-transit riders." (via Consumerist)

posted by cynical pinnacle (15 comments total)

And as you lean against the advertisement, your body lines up with the poster such that if you were a KitKat, you'd be snapped in half momentarily.
posted by ckape at 2:06 PM on October 29, 2015 [2 favorites]

Why are bus passengers such a desired demographics for KitKat?
posted by growabrain at 2:09 PM on October 29, 2015 [1 favorite]

Totally makes up for assassinating trade unionists, am I right folks?
posted by Talez at 2:21 PM on October 29, 2015 [8 favorites]

When did KitKat do that?
posted by InfidelZombie at 2:24 PM on October 29, 2015

Nestle's Colombian Problem: Why Did Employees Die?
posted by Rustic Etruscan at 2:33 PM on October 29, 2015 [5 favorites]

That's nothing, FleshLight has billboards you can fuuuuuuck

/psych
posted by aydeejones at 2:37 PM on October 29, 2015 [3 favorites]

Ah, the quick, comfortable massage before the water is drained from your body and exported to be sold. Tank Girl was never meant to be a documentary, Nestle, for the love of God!
posted by the uncomplicated soups of my childhood at 2:40 PM on October 29, 2015 [2 favorites]

Thanks Rustic Etruscan
posted by InfidelZombie at 2:42 PM on October 29, 2015 [1 favorite]

Reminds me of Nestle Alpine White Chocolate
posted by aydeejones at 3:50 PM on October 29, 2015

Hey, have you all heard that they have cocaine in Colombia? It's crazy, but pointing this out has caused multiple live studio audiences to die laughing. They had to cover it up. Google "Jay Leno mass murderer"
posted by Rustic Etruscan at 5:14 PM on October 29, 2015 [6 favorites]

Obligatory boycott Nestle link.
posted by JLovebomb at 7:02 PM on October 29, 2015 [1 favorite]

It pleases me that KitKat, one of the lamest hunks of waxy nothing congealed around the cheapest cookies from the dollar store that was ever foisted on a public that will apparently buy anything, is a product of a malignant company of soulless money-grubbing thieves that I've been boycotting since 1979, because those two prime instances of hateful nonsense deserve each other.
posted by sonascope at 7:25 PM on October 29, 2015 [2 favorites]

Actually, sonascope, your American "waxy nothing" Kit Kat is made by Hershey.

The Nestlé version is equally bad, just, you know, morally.
posted by Sys Rq at 8:22 PM on October 29, 2015 [4 favorites]

Hey, have you all heard that they have cocaine in Colombia? It's crazy, but pointing this out has caused multiple live studio audiences to die laughing. They had to cover it up. Google "Jay Leno mass murderer"

You're so full of shit. I know for a fact that Jay Leno hasn't made anyone laugh. Maybe if you went with someone believable this would work better.
posted by Talez at 6:53 AM on October 30, 2015

The point is that Colombia COCAINE ROFL jokes are material for thoroughgoing hacks. It's completely believable that Jay Leno would tell a bad cocaine joke that bore no relation to the news item about Colombia which prompted him to tell the joke. The unbelievable part is that anyone would find such tired, unimaginative material funny, never mind die of laughter. Thank you for reading my tiresome explanation of a joke about tiresome jokes.
posted by Rustic Etruscan at 8:19 AM on October 30, 2015 [2 favorites]