June 10, 2002 8:15 AM Subscribe
Switch. Apple launches its first major ad campaign since "Think Different". Rather than preaching to the converted, it's gunning for the other 90% -- the unhappy Windows users. Can Apple double its marketshare to 10% as Steve Jobs is hoping? Does this represent a less smug, more aggressive Apple? Are you considering switching, or have you switched already?
This thread has been archived and is closed to new comments