June 10, 2002 8:15 AM Subscribe
Apple launches its first major ad campaign since "Think Different". Rather than preaching to the converted, it's gunning for the other 90% -- the unhappy Windows users.
Can Apple double its marketshare to 10% as Steve Jobs is hoping? Does this represent a less smug, more aggressive Apple? Are you considering switching
, or have you switched already
posted by jragon (132 comments total)
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