Singin' In The Rain (bedecked in tartan and tweed)

January 6, 2021 8:20 PM

Burberry's 2020 Christmas video. This is for an ad campaign, but it's great. (Some) more info. (you know, if you want a break from the news)

More from each dancer:

Chantel Foo:
'Inside I’ll Sing' by Shards & Isolation Choir
The Future Is Fluid

Kevin Bago:
Dance or Die (partly inspired by an accident that left him blind in one eye)
Cypher (benefits from listening on headphones)

Zhané Samuels:
WARNING....Is the boy really yours?
Three dance class shorts
YOUR MRS

Robinson Cassarino (couldn't find much):
A/R

Choreographed by (LA)Horde:
Novaciéries (Teaser)
Spéctacle JumpStyle

posted by Gorgik (12 comments total)

Wow. Thanks.
posted by Richard Upton Pickman at 9:26 PM on January 6, 2021

Pepsi plaid ;) Seriously loved this though.
posted by BrotherCaine at 9:52 PM on January 6, 2021

That was wonderful. Thanks for sharing!
posted by samthemander at 10:02 PM on January 6, 2021 [3 favorites]

Is it not kinda weird that these sorts of advertisements for coats can be such great video? I mean, this is really, really good, but it is, after all, just selling coats/a brand. No doubt it has always been this way, but I feel sad that the capitalist impulse can be the impetus for such great videos. But curmudgeonly commenting aside, I really did enjoy this, and thank you Gorgik for posting.
posted by vac2003 at 10:25 PM on January 6, 2021 [1 favorite]

CGIce!
posted by chavenet at 3:45 AM on January 7, 2021

This was great. The dancing while holding a plate bit felt like a callback to the Jerusalema video (though the way the dancer just threw out the food, wasting it, and after going through the trouble of showing how it was made with care, was kind of a sour note - I get that Burberry positions itself as a brand for people who can afford to discard stuff, but still).

Still really fun, though. For people who know the area, at what point do the landmarks at the end of the street diverge from reality?
posted by trig at 4:31 AM on January 7, 2021

It's Wentworth Street in London E1, which is right on the edge of the financial district where those skyscrapers are. No such view exists in real life, though. This is about as close as the real Wentworth Street gets.
posted by Paul Slade at 5:55 AM on January 7, 2021

This was so good, definitely worth watching.
posted by ellieBOA at 7:18 AM on January 7, 2021

Sure, the dancing was great, but I can't be the only person who saw this and wondered why they aren't seeking shelter and fleeing from giant blocks of ice falling from the sky.
posted by ShooBoo at 7:54 AM on January 7, 2021

They knew they were sheltered by a massive digital advertising budget.

Matthew Fone, founder of Riff Raff Films adds: “The most pleasing thing for me about this collaboration is how Megaforce took the brief of capturing what Burberry stands for today alongside its prominent heritage; and made a festive film that encapsulates the notion of both, in a simple metaphor of adversity in their own, inimitable way, no baubles.”

Instead of baubles are falling blocks of ice, which were created by visual effects company MPC, and help add to the playfulness of the ad. “The film showcases our ambition to challenge the ordinary and push the boundaries of remote post-production,” says Alex Lovejoy, creative director at MPC.

“A key element was building the falling ice blocks – to do this successfully it was essential to capture data on set, so we took detailed photogrammetry of the streets and referenced real ice blocks shattering. This was used as the base for our CG so that it could be synchronised exactly with the live action. We are all incredibly proud of the final film, which was a lot of fun to create.”

posted by pracowity at 8:13 AM on January 7, 2021 [1 favorite]

That was lovely. Thanks for sharing.
posted by Mchelly at 2:10 PM on January 7, 2021

I can't be the only person who saw this and wondered why they aren't seeking shelter and fleeing from giant blocks of ice falling from the sky.

You didn't see it as a metaphor for 2020 with a heaping side dish of global warming?
posted by JoeZydeco at 6:37 AM on January 8, 2021