“If they fail to see it, are they even human?”

December 30, 2022 4:17 AM

A 2010 instructional music video, for businesses who have been advised to “Redesign Your Logo”, by Neil Cicierega. (previously)
posted by Wordshore (15 comments total)

I kept expecting to see Max Headroom.
posted by The Underpants Monster at 4:36 AM on December 30, 2022 [1 favorite]

I have worked with marketing droids who would have seen this video as inspirational.
posted by Thorzdad at 5:07 AM on December 30, 2022 [2 favorites]

also previously, the man and rebranding this song is indirectly mocking
posted by Merus at 5:09 AM on December 30, 2022 [4 favorites]

Thanks, this instructional video will be very helpful for my upcoming Rebranding™ project. In case folks are looking for a tutorial on how to develop their own Personal™ Online™ Brand™, this video may be similarly helpful.
posted by ourobouros at 5:21 AM on December 30, 2022 [3 favorites]

Video is catchy... too catchy

I can't think of a single logo redesign in the last 20 years that has been an improvement on the old one. I think every corporation is just settling on their name as Helvetica in white or sometimes just black.
posted by inthe80s at 6:28 AM on December 30, 2022 [3 favorites]

I remember when we redesigned our logo a couple of years ago. The response of just about everyone I worked wit was, "are we changing our mission?" I don't think that it worked as expected.
posted by Spike Glee at 6:50 AM on December 30, 2022 [2 favorites]

I loved the breakdown of demographics midway through the video. Fat Midwestern fathers, kids with diabetes, private aviators, atheist professors...
posted by Well I never at 7:17 AM on December 30, 2022 [1 favorite]

The only weird corporate music video I want is the Velcro lawyers one. OK, also the follow up.
posted by atomicstone at 7:57 AM on December 30, 2022 [7 favorites]

Then watch Weird Al's video on corpspeak: "Mission Statement"
posted by grokus at 8:01 AM on December 30, 2022 [2 favorites]

Logo commentary has ruined MANY a Hinge date for me.
posted by lextex at 8:18 AM on December 30, 2022 [1 favorite]

In my book, Cicierga's Sistine Chapel is still ccchchhchhhhheeeeeeeeeeerrrrrrsssssssssssssssssssss...
posted by Chef Flamboyardee at 8:27 AM on December 30, 2022

Great. Will be spending the next month terrified of being asked about our nonprofit’s strategy for private aviators.
posted by chimpsonfilm at 11:21 AM on December 30, 2022 [1 favorite]

Itʻs about time someone has called attention to this catchy menage a quatre, if you will -- Kraftwerk meets The Plastics meets Devo meets Suburban Lawns. Everything but the Swastika.
posted by Droll Lord at 5:36 PM on December 30, 2022

In my book, Cicierga's Sistine Chapel is still ccchchhchhhhheeeeeeeeeeerrrrrrsssssssssssssssssssss...

Well you can just rock me to sleep tonight.
posted by Hardcore Poser at 9:07 PM on December 30, 2022

Wait is that Velcro one *real*? I thought it was a spoof until I saw all of the other extremely corporately boring videos in their channel. Amazing.
posted by montag2k at 10:16 PM on January 1, 2023