Join 3,520 readers in helping fund MetaFilter (Hide)


Can biaised TV coverage of motorsports events be bought?
October 14, 2002 5:06 PM   Subscribe

Can biaised TV coverage of motorsports events be bought? The Aussport Post says it can. According to the linked article, Ford Australia signed a deal with Network 10, which has exclusive rights to telecast the V8 Supercars series, ensuring that other car manufacturers would be unable to advertise during telecasts of the series, in addition to guarantees of a certain amount of coverage of their cars during the series. Ironically, the car that lead the first 30 laps of the biggest race of the year, the Bathurst 1000, did not carry any Ford signage.
posted by dg (5 comments total)

 
That last bit is hilarious. If this practice were taken to its logical extreme, a viewer could watch an entire race and not ever see the winning car...
posted by George_Spiggott at 5:14 PM on October 14, 2002


Next thing you know, they'll put ads on the cars. No, wait ...

This wasn't a very good or convincing article, largely due to its length. I'm forced to guess whether the coverage was actually biased, or whether this is just one of those "appearance" things. Are other teams alleging their coverage has been detrimental, or the Ford coverage excessive? Does it amount to mere screen time, or additional "fluff" pieces unrelated to the racing, or is it actually intruding on the broadcast in obvious ways?
posted by dhartung at 5:27 PM on October 14, 2002


I guess I don't see the problem here.

Ford bought all the TV time, which Holden (is this GM?) could have done, as well, right?

Then a Ford leads thirty laps, but it's not a Ford Motorsports-sponsored Ford, and a Holden ultimately wins the race, which I assume was still televised.

Where's the beef?
posted by mr_crash_davis at 5:34 PM on October 14, 2002


dhartung, other teams are not alleging that their coverage was affected (not yet, anyway) and there was no obvious bias in the coverage. It is interesting, though, that this agreement was signed in the first place, with the possibility of egg on several faces if it comes to light (as it now has).
posted by dg at 5:37 PM on October 14, 2002


Ironically, the car that lead the first 30 laps of the biggest race of the year, the Bathurst 1000, did not carry any Ford signage

After the VR advertising had been applied to the video stream it did.

(Just kidding, maybe)
posted by krisjohn at 5:37 PM on October 14, 2002


« Older A New Milestone for Video Games?...  |  Lowbrow Art ... Newer »


This thread has been archived and is closed to new comments