SubscribeAccording to one FCC report, in the six years since the adoption of the 1996 Act, the number of radio owners in the United States declined by 34 percent, even though the number of commercial radio stations increased by 5.4 percent. The FCC found that this decline is primarily due to mergers between existing owners.So it's not that bad, unless you don't like the fact that no one other than huge corps can get into the radio business (or TV, or cable). Each merger frenzy raises the barriers of entry to the industry by another notch. Sure, we still got the Net, but how are you going to tell people about it?
In 1996, the two largest radio group owners consisted of fewer than 65 radio stations. Six years later, the largest radio group owns about 1,200 radio stations. The second largest group owns about 250 stations. Their influence is even larger than their numbers suggest, because they are concentrated in the largest markets in the country. Another outcome is a downward trend in the number of radio station owners in each local market.
The FCC study indicates that group owners account for an increasing share of radio advertising revenues in local markets. For example, last year the largest firm in each radio market had, on average, 47 percent of the market’s total radio advertising revenue. The largest two firms in each radio market had, on average, 74 percent of the market’s radio advertising revenue.
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a new world order.
posted by quonsar at 11:14 AM on January 7, 2003