Criticize a company online - get targeted for corporate re-education
July 8, 2000 9:05 AM Subscribe
Criticize a company online - get targeted for corporate re-education New system developed to find and track online critics of corporate entities - including having posts or websites suddenly removed. All hail the power of the brand.
davedufour:
What? Do you really think for a second that this will be utilized only to filter incorrect information? Please. Are you new around here? Large companies have been throwing corporate weight around to supress legitimate client gripes on the web for quite some time.
I bought a Pontiac Sunfire GT last summer. This was against my better judgement, but it was several thousand less than the import equivalent. It has been a thoroughly crappy car, and Pontiac warranty service has been a joke, at best. If I were to fire up a web site which explained the long list of shortcomings, and the site managed to get reasonably popular, how long do you think it would be before Pontiac, with their newly discovered technology, was knocking on my metaphorical door to have the negative content removed? I have the real facts, since I've experienced them first hand on several occasions, but that's never stopped companies from doing what they can to maintain a rosy image by bullying anyone who disagrees, regardless of complaint validity.
posted by Denial of Service at 10:50 AM on July 8, 2000
What? Do you really think for a second that this will be utilized only to filter incorrect information? Please. Are you new around here? Large companies have been throwing corporate weight around to supress legitimate client gripes on the web for quite some time.
I bought a Pontiac Sunfire GT last summer. This was against my better judgement, but it was several thousand less than the import equivalent. It has been a thoroughly crappy car, and Pontiac warranty service has been a joke, at best. If I were to fire up a web site which explained the long list of shortcomings, and the site managed to get reasonably popular, how long do you think it would be before Pontiac, with their newly discovered technology, was knocking on my metaphorical door to have the negative content removed? I have the real facts, since I've experienced them first hand on several occasions, but that's never stopped companies from doing what they can to maintain a rosy image by bullying anyone who disagrees, regardless of complaint validity.
posted by Denial of Service at 10:50 AM on July 8, 2000
Sometimes these anonymous posts are used to try to illegally manipulate stock prices.
posted by Steven Den Beste at 11:52 AM on July 8, 2000
posted by Steven Den Beste at 11:52 AM on July 8, 2000
Y'know it used to be you'd complain to a company and if they got a lot of similar complaints, they'd actually respond by re-examining their product or service and then improving it.
Now they just shut their customers up. Viva progress.
posted by ZachsMind at 9:06 PM on July 8, 2000
Now they just shut their customers up. Viva progress.
posted by ZachsMind at 9:06 PM on July 8, 2000
Here's what I just sent the author:
Ms Stepanek:
Interesting column (which I read through a referral on www.metafilter.com).
I think this will be a self-correcting problem, though. The very use of a product like eWatch indicates a company's fundamental contempt for the customer. In other words, it won't change any dissatisfied customer's mind, it provides yet more bad publicity just through use, and it hardens the defensive attitude of the company. That way lies ruin.
It's not unlike spam. I've now seen, from one spammer, a confessed "success" rate of only .3% -- much behind even direct postal mail.
I'd almost want a list of eWatch's customers, just to short their stock... :) Certainly your article only confirms my already strong sense of aversion to Northwest Airlines (whom I've, thankfully, never flown).
Anyway, thanks for your time and efforts.
It's kind of like Viagra: Just by using it, you're admitting you're concerned about your ability to get it up. {shrug}
posted by aurelian at 11:19 PM on July 8, 2000
Ms Stepanek:
Interesting column (which I read through a referral on www.metafilter.com).
I think this will be a self-correcting problem, though. The very use of a product like eWatch indicates a company's fundamental contempt for the customer. In other words, it won't change any dissatisfied customer's mind, it provides yet more bad publicity just through use, and it hardens the defensive attitude of the company. That way lies ruin.
It's not unlike spam. I've now seen, from one spammer, a confessed "success" rate of only .3% -- much behind even direct postal mail.
I'd almost want a list of eWatch's customers, just to short their stock... :) Certainly your article only confirms my already strong sense of aversion to Northwest Airlines (whom I've, thankfully, never flown).
Anyway, thanks for your time and efforts.
It's kind of like Viagra: Just by using it, you're admitting you're concerned about your ability to get it up. {shrug}
posted by aurelian at 11:19 PM on July 8, 2000
« Older "Starwars" missile defense test fails. | Now this is what I call a choice. Newer »
This thread has been archived and is closed to new comments
posted by davedufour at 9:33 AM on July 8, 2000