And here I thought A&F was the brainchild of some marketing genius in the 1980s. I love the text of the 1913 styles catalog:
Out-of-Doors Clothes for Fastidious Women
There is no out-of-door sport for which, from JAUNTY HAT to PROPER BOOTS, we cannot prepare you.
Advertising like that just doesn't exist these days. Sure, the claims were over the top and, at least today, seem rather tongue-in-cheek... but, jeez, how'd we go from that to half-naked 13-year-olds plastered across the entranceways to Abercrombie & Fitch stores? posted by heydanno at 6:26 AM on December 3, 2004
FWIW, the Harvard Libray is the largest University library in the country (and among the world) and probably the second largest library in the US (behind the LOC). posted by stbalbach at 8:42 AM on December 3, 2004
Thanks so much for this wonderful post. Am rubbing my hands together for the next collection they put online. posted by foxy_hedgehog at 9:55 AM on December 3, 2004
This is really cool posted by mai at 11:59 AM on December 3, 2004
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Advertising like that just doesn't exist these days. Sure, the claims were over the top and, at least today, seem rather tongue-in-cheek... but, jeez, how'd we go from that to half-naked 13-year-olds plastered across the entranceways to Abercrombie & Fitch stores?
posted by heydanno at 6:26 AM on December 3, 2004