It's all in the mind.
March 22, 2005 8:23 AM Subscribe
Neuroeconomics: "Eventually it could help economists design incentives that gently guide people toward making decisions that are in their long-term best interests in everything from labor negotiations to diets to 401(k) plans." Note the ambiguous use of the pronoun "their"--are we talking about the long-term interests of people in general or of economists?
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