because everything should be frozen

May 29, 2005 4:02 PM

A small exporter of premium vodka markets to the motherland with an original and eye-catching campaign for everyone
posted by isol (19 comments total)

I can vouch that the 'History of 42 below' had a fine television life here in NZ - i can only hope they show the British version in Blighty
posted by isol at 4:05 PM on May 29, 2005

Whoah.

they sure do have an interesting ad campaign

I mean, really interesting

I'm tempted to buy this stuff on the strength of their advertising alone! I mean, they do have something for everyone.
posted by redbeard at 4:18 PM on May 29, 2005

Wow, it's like something straight out of adbusters, only... it's real.

How profoundly depressing.
posted by odinsdream at 4:38 PM on May 29, 2005

They really are courting the pink dollar.

Any gay folks out there salivating to try 42 Below?
posted by jsavimbi at 5:11 PM on May 29, 2005

Now I know why Tin Tin has been pushing so hard to stop gay marriage.
posted by drezdn at 5:24 PM on May 29, 2005

odd. the official vodka of b3ta.com?

not sure how i feel about blatant racist/gay/nationality jokes used in advertising, tho it kinda works, like when you sit around with a bunch diverse group and tell good-natured dirty racial jokes.
posted by es_de_bah at 5:24 PM on May 29, 2005

Another First For MetaChat! We were there a week ago. And the monkeys were there before that.
no recriminations though, you can't be expected to check multiple sites when posting
posted by blag at 6:07 PM on May 29, 2005

Is this available in the USA? Has anyone tried it?
posted by geoff. at 6:52 PM on May 29, 2005

viral marketing, buzz generator or genuine post?
posted by infini at 7:35 PM on May 29, 2005

The History of 42 below did a great job of cheerfully and deliberately breaking all the NZ codes of conduct for liquor advertising.
posted by slightlybewildered at 8:36 PM on May 29, 2005

This makes me want to get drunk.
posted by Balisong at 8:45 PM on May 29, 2005

Don't know whether to be offended or bored.
posted by AlexReynolds at 9:20 PM on May 29, 2005

I haven't seen the ads, but I have drunk the vodka. Very nice with a sliver of lemon rind and the tiniest hint of dry vermouth. Shaken or stirred.
posted by tim_in_oz at 11:52 PM on May 29, 2005

> Very nice with a sliver of lemon rind and the tiniest hint of dry vermouth. > Shaken or stirred.

They're all the same, really.
posted by NewBornHippy at 12:29 AM on May 30, 2005

the vodka is really quite good. i've drunk far too much of it on a few occasions, and i'd recommend it.

and the ads, seen for the first time, made me laugh - something to amuse/offend everyone.

no problems here.
posted by soi-disant at 1:49 AM on May 30, 2005

I'm with NewBornHippy on this one: Vodka is simply ethanol and H2O, no matter what the brand. And that's why I like it.
posted by spazzm at 6:22 AM on May 30, 2005

Any gay folks out there salivating to try 42 Below?

Not the folks at Brite Bar in New York. Quite a dust-up between the President of 42Below and the bar owner.
posted by ericb at 9:03 AM on May 30, 2005

One more reason to stick with Stoli. $21 for the big bottle at Greenblatt's Deli.
posted by lazymonster at 10:28 AM on May 30, 2005

Having taken some considerable amount of time to sample various vodkas, I can say with some authority that not all vodkas are the same. Most Vodkas, even the premium brands, are compromised by a lack of smoothness and/or a chemical aftertaste. I tried Stoli, Ketel One, Absolut, Grey Goose, and Belvedere (of these, Belvedere was superior). However they were all outdone by a very reasonably priced brand called Priviet, which sells for @ $16 for a .750 bottle (compared to $25-35 for smaller quantities in the premium brands). Priviet is smooth, sweet, and usually devoid of a nasty aftertaste.
posted by BigLankyBastard at 8:46 AM on May 31, 2005