Coca-Cola Goes High Class

September 13, 2005 8:00 AM

Coke's new marketing campaign is pretty cool. "For '05, Coca-Cola asked 5 design groups from 5 continents to create and share visions of optimism"
posted by elquien (52 comments total)

Oh god...
posted by SweetJesus at 8:02 AM on September 13, 2005

Sweet Jesus.
posted by crunchywelch at 8:04 AM on September 13, 2005

If there was ever a time to say it, it's now:

P E P S I   B L U E
posted by keswick at 8:05 AM on September 13, 2005

Crunchy Welch...
posted by NinjaPirate at 8:05 AM on September 13, 2005

This thread needs more cowbell.
posted by Rothko at 8:06 AM on September 13, 2005

Sweet Crunchy Welch Jesus Ninja Pirates...
posted by shoepal at 8:06 AM on September 13, 2005

I hear that if you've been with a chick and she douches with coke, she won't get pregnant.

Now that's a vision of optimism!
posted by Fuzzy Monster at 8:07 AM on September 13, 2005

Excellent first post, elquien. Forgive me for not clicking on your link, though.
posted by crunchland at 8:08 AM on September 13, 2005

Coke is LOADING... the future.
posted by fire&wings at 8:08 AM on September 13, 2005

elquien, maybe you should have waited until you had made some posts that weren't corporate shilling before you made a post that was. This way, it kinda looks like you're a scumbag viral marketer, even if you actually aren't.
posted by jonson at 8:08 AM on September 13, 2005

Jesus Ninja Pirates

I'd watch that movie.
posted by Fuzzy Monster at 8:09 AM on September 13, 2005

No connection to corporations whatsoever. I just really liked the Guided by Voices video. Forgive me for being distracted by bright shiny websites...
posted by elquien at 8:10 AM on September 13, 2005

.
posted by caddis at 8:10 AM on September 13, 2005

The designs look remarkably similar to my untrained eye.
posted by mert at 8:12 AM on September 13, 2005

More flags than the navy at war.
posted by NinjaPirate at 8:15 AM on September 13, 2005

Metafilter: Forgive me for being distracted by bright shiny websites.
posted by Fuzzy Monster at 8:17 AM on September 13, 2005

But they're only available at the finest clubs and lounges!
posted by Keith Talent at 8:20 AM on September 13, 2005

Classic Coke is the new Pepsi Blue
posted by benzo8 at 8:21 AM on September 13, 2005

Loading...... Loading........ Loading......... Loading......... apple w....... aaaaah, that's better.
posted by twistedonion at 8:22 AM on September 13, 2005

Ugh.
posted by Optimus Chyme at 8:22 AM on September 13, 2005

a sugar water with any other packaging is still sugar water.
posted by glenwood at 8:24 AM on September 13, 2005

Wenn Sie dieses aufpassen und es genießen, sind Sie ein Werkzeug.
posted by 3.2.3 at 8:26 AM on September 13, 2005

better link to the less-branded music videos
posted by kferguson47 at 8:27 AM on September 13, 2005

Matt please delete this.
posted by sgt.serenity at 8:30 AM on September 13, 2005

As if we're gonna need help finding anything to do with a major marketing campaign conducted by a global corporate entity.
posted by scheptech at 8:30 AM on September 13, 2005

(Not to interrupt a good pile-on, but didn't we give Apple's product release a free pass last week? So... its OK unless the link refers to a carbonated beverage?)
posted by Popular Ethics at 8:30 AM on September 13, 2005

So these two penquins are standing next to each other, in a REALLY fancy lounge, sipping coke....

One says to the other, "Why you look like you could be wearing a tuxedo".

To which the other penquin says, "Who says I'm not?"
posted by R. Mutt at 8:31 AM on September 13, 2005

so, corn syrup in an aluminum bottle styled in vintage Introduction to Illustrator CS, artificially restricted to the MDMA and Viagra set is a vision of optimism? Marketing continues to eat itself.
posted by Vetinari at 8:31 AM on September 13, 2005

I don't care what anyone says: Jar-Jar is a classic character.
posted by gramschmidt at 8:32 AM on September 13, 2005

Why is everybody mad about the cups?
posted by monju_bosatsu at 8:34 AM on September 13, 2005

it's still the same coke, the bottles are banal, the web design is a retread from the 90s.

how many cliches can you name.

this is not cool, this is yawn.

how many millions were sunk into this campaign? what a waste.

I'm switching to pepsi
posted by seawallrunner at 8:34 AM on September 13, 2005

But Apple's cool and groovy and pure....

The only difference I can see is that this is a link to a marketing campaign, Apples was a physical product.

Must be alright to iMarket on mefi
posted by twistedonion at 8:36 AM on September 13, 2005

I saw something about "only in the finest clubs and lounges". *click* sorry, I don't live in that world
posted by rolypolyman at 8:38 AM on September 13, 2005

Well hey, they got The Designers Republic to do one, so at least they tried. I do like that they glow in the dark, but I'm easily pleased.
posted by schoolgirl report at 8:38 AM on September 13, 2005

Sometimes I wonder: If they stopped all marketing and advertising for Coke, would people still buy it? I say yes, because it's just always there.
posted by scratch at 8:38 AM on September 13, 2005

So... its OK unless the link refers to a carbonated beverage?

I believe the rule is that it's not OK unless it refers to Apple.
posted by caddis at 8:39 AM on September 13, 2005

Well hey, they got The Designers Republic to do one, so at least they tried.

-10 Kool Kreds for DR then (not that I can say anything as the company I work for has worked on Flash stuff for the mighty CocaColaCorp - but then, I'm not cool and I rarely choose who we work for)
posted by twistedonion at 8:42 AM on September 13, 2005

My vision of optimism involves a world without caramel-colored carbonated sugar-water.
posted by bshock at 8:45 AM on September 13, 2005

but... they'll GLOW in the blacklights of the club!!! Pepsi Blue as this might be, Pepsi Blue never glowed. (did it?)

I am going to START going to exclusive clubs and lounges so i can be seen drinking coke while all those suckas sip cosmos and appletinis, which by the way, DO NOT GLOW. suckas!
posted by indiebass at 8:46 AM on September 13, 2005

I find this hilarious. How do you put so much effort into the design and still sell fructose-cornsyruped battery acid?
posted by destro at 8:48 AM on September 13, 2005

A lot of people really like that fructose-cornsyruped battery acid. Mmmmmm.
posted by caddis at 8:50 AM on September 13, 2005

Flagged as...noise? I dunno.
posted by voltairemodern at 8:54 AM on September 13, 2005

Pimp my can.
posted by postmodernmillie at 8:56 AM on September 13, 2005

For '05, Coca-Cola asked 5 design groups from 5 continents to create and share visions of optimism

It's about time somebody found a way to package and sell optimism. I've spent far too long actually thinking about a better future. My life will be so much easier when I can just drink Coke and know that everything will be okay.
posted by scottreynen at 8:57 AM on September 13, 2005

COKE IS DEATH
posted by loquacious at 8:58 AM on September 13, 2005

NO IT ISNT COKE BRINGS YOUR ANCESTORS BACK TO LIFE
posted by ROU_Xenophobe at 9:03 AM on September 13, 2005

. . . mmmmmm . . . sweeet death . . .
posted by JeffK at 9:04 AM on September 13, 2005

MetaFilter: this is not cool, this is yawn.
posted by Floydd at 9:09 AM on September 13, 2005

"Whether it be through music, decor, or clientele, get ready to evolve into the night."
posted by Bort at 9:17 AM on September 13, 2005

COKE IS...BORING
posted by elpapacito at 9:22 AM on September 13, 2005

Nothing says "fuck you" to environmental sustainability of the planet quite like a repackaged disposable consumer product that uses more--not fewer--non-renewable resources.

To say nothing of the obvious irrelevance of a post that pretends to be newsworthy.
posted by runningdogofcapitalism at 9:23 AM on September 13, 2005

God we're back in the 70s already? I wasn't ready! I wanted to be dead before the 70s came back.
posted by Ron at 9:24 AM on September 13, 2005