"In 1964, State Mutual cooked up a 'friendship campaign' to get employees to smile whenever they answered the phone, paid a claim, or typed a report. The company turned to Ball for graphic support. Ball reported that he spent about 10 minutes designing the smiley face, and he was paid $45 for it. This was the only profit that Ball ever made from his most famous creation." [source]
"State Mutual, similarly, did not make any money from the design. Ball's son, Charles Ball is reported to have said his father never regretted not registering the copyright. Telegram & Gazette reported Charles Ball as saying 'he was not a money-driven guy, he used to say, "Hey, I can only eat one steak at a time, drive one car at a time"'.
The associated 'Have a Nice Day' tag line was not part of the original design. Brothers Bernard and Murray Spain later trademarked the line and the smiley face design in the early 1970s. The Spain brothers and later marketers earned millions of dollars from Harvey’s initial icon.
The World Smile Corporation was founded by Harvey Ball. The corporation licenses Smileys and organizes World Smile Day. World Smile Day raises money for the Harvey Ball World Smile Foundation, a non-profit charitable trust which supports children's causes. World Smile Day is held on the first Friday of October each year and is a day dedicated to 'good cheer and good works'. The catch phrase for the day is 'Do an act of kindness - help one person smile'. [source]
Ball died in 2001.
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