Henry's Fordlandia Flop
August 21, 2006 5:38 AM Subscribe
In the 1930's, Henry Ford transplanted a tiny piece of America—complete with picket fences, fire hydrants, poetry readings, square-dancing, and English-language sing-alongs—into the Amazon rain forest. Fordlândia was to be the largest rubber tree plantation on the planet (over 70 million rubber tree seedlings) providing material for the millions of tires Ford Motor Company needed. It flopped. So he tried again, downriver a bit, with Belterra. It flopped, too. By 1945, Ford threw in the towel having lost over $20 million, or roughly $200 million in modern dollars.
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