SubscribeSurvival of the Prettiest, p192:
Psychologist Devendra Singh has tested men's perceptions of body shape in eighteen cultures. He finds that waist-to-hip ratio is often more important than breast size or weight (barring extremes) in making a woman's body appear attractive to men... Overwhelmingly, men in his studies have chosen the average-weight woman with the .7 waist-to-hip ratio.
Now, if everyone gathers in front of their billboards and starts rubbing one out in public, and it gets taken up in the media, and becomes a big scandal, and drives people away from the product, pissing off the yoghurt company, who then complains to the ad agency, well, then, yeah, it contradicts everyone's intentions.Well now, that sounds like a challenge.
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posted by brittney at 9:45 AM on June 19, 2007