Survival of the Prettiest
Psychologist Devendra Singh has tested men's perceptions of body shape in eighteen cultures. He finds that waist-to-hip ratio is often more important than breast size or weight (barring extremes) in making a woman's body appear attractive to men... Overwhelmingly, men in his studies have chosen the average-weight woman with the .7 waist-to-hip ratio.
Now, if everyone gathers in front of their billboards and starts rubbing one out in public, and it gets taken up in the media, and becomes a big scandal, and drives people away from the product, pissing off the yoghurt company, who then complains to the ad agency, well, then, yeah, it contradicts everyone's intentions.
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