The U2 iPod: Back when we were friends.
July 2, 2007 8:00 AM Subscribe
Bob Lefsetz has been sharing his opinions on the music industry for years. In last night's newsletter, he announces, "Let the games begin!" - and indeed, let them. Universal Music has declined to re-sign to a long term deal with Apple, essentially leaving them open to exclusive deals with other services. The fact that Doug Morris (chairman of UMG) and Zach Horowitz (President of Universal's parent company, Vivendi) have been gearing up to loosen the stranglehold that iTunes has on online distribution is not exactly news. They've used similar tactics against Microsoft's Zune and YouTube. But with the release of the iPhone and following his well-timed decision to openly "share his thoughts" on DRM, not to mention his landmark deal with (perennial "armpit of the industry") EMI to sell their music DRM-free and at a higher cost - the real question is: is Steve Jobs ready to play hardball?
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