At first we called it PARMESAN, English of course.posted by grouse at 6:09 AM on August 26, 2007 [1 favorite]
Brussels said “You can’t do that”, without a hint of remorse.
Then we tried ITALIAN STYLE, a name with little impact;
Tis an English Cheese, you see and that’s a certain fact.
We’ve tried to think of a new name that sounds like Parmesan;
So now the cheese you love so much will be known as
FARMERS' HAND
Don't be fooled by a lesser brand than Kraft. They've been doing this parmesan cheese for years and there's nothing else like it. I've been using this ever since I was a child and the knock-off brands taste a lot like chalk and not cheese. Kraft doesn't have the fillers like others do and it just tastes better. You really can't do any better unless it's fresh from the deli. Highly recommend!That is what they're trying to avoid.
Registered names shall be protected against:It's interesting that Cheddar is considered generic, so people in Parma can make it. Parmesan is not of course, so people in Cheddar can't make it.(a) any direct or indirect commercial use of a name registered in respect of products not covered by the registration in so far as those products are comparable to the products registered under that name or insofar as using the name exploits the reputation of the protected name;
(b) any misuse, imitation or evocation, even if the true origin of the product is indicated or if the protected name is translated or accompanied by an expression such as ‘style’, ‘type’, ‘method’, ‘as produced in’, ‘imitation’ or similar...
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posted by tepidmonkey at 6:03 PM on August 25, 2007