oh shit, did they actually show a shot of the creative director polishing his awards?! oh fuck that's funny.
provided this is not a hoax, their company does seem to do some skilled work, but I'm HEAVILY leaning toward this being a joke, possibly by a group of people within the digitalkitchen company who thought no one else was going to see this site. posted by shmegegge at 2:27 PM on September 5, 2007
Um, I wouldn't call it a "hoax." They make no attempt to pretend that it's a real agency.
Did you see the credits? You know, where Veronica is a woman named Susan, etc.
It's most obviously a performance piece/satire. posted by mrgrimm at 2:31 PM on September 5, 2007
I love it. Rotating pull-quote on the front page, and almost every one contains a typo.
"I love design but what i really want to due is direct"
"We are problem solvrs"
"You gotta be able to see passed it, or see through it"
"Hottness is always the tiebreaker"
"Is my work beutiful, because I'm beutiful?"
"I'm not a designer, I'm a artist"
"Perfect people make perfct design"
Perfct, indeed. posted by adamrice at 2:33 PM on September 5, 2007
They misspelled "WORLD," ffs.
"Traditional spelling is Fascist and often results in poor kerning."
ah, no, I did not see the credits. I, in fact, had to watch the thing without audio because I'm at work. whoops. posted by shmegegge at 2:42 PM on September 5, 2007
also, "I edit standing up. It gives me the freedom to make the hard cuts" almost had me fall out of my chair at work. posted by shmegegge at 2:44 PM on September 5, 2007
You have to be beautiful to create something beautiful?
That does explain Bob Dylan, I guess. posted by Pope Guilty at 2:46 PM on September 5, 2007
Now that's parody.
Fantastic. posted by C.Batt at 2:53 PM on September 5, 2007
Designer / Idiots
Designer is such an overused word these days. As a creative person in almost any industrie you always design / create something. So doing a design is only a synonym for being creative ...
But it's the same orwellian sickness as the 'manager' sticker since the 80's. You hardly meet anyone in business that is not a manager of some sort (apart from all the 'designers').
Back to our designers: it's also that overwhelming 'form over content' shift we've experienced since digital design (starting with desktop publishing) has become mainstream.
So the new dogma is: if it looks good it must have some substance. And with Photoshop, Illustrator, After Effects, Final Cu(n)t etc. you can make any shit look good.
Most of all: almost everything you see in advertising, music or most TV / movies is totally virtual. Hardly anything these days is 'the real thing' - it's all some recreated or touched up form of reality ... one giant wankfest for 'designers' to substitute their vision and the desires of the evil marketing people to totally brainwash us.
"Inspiration inspires me. I get most of my ideas from real life - the runways in Milan, the Paris shows, Hermes in New York. And believe me, nothing is more "real" than fashion. Have you ever tried to change clothes seven times in an hour? Or do six lines of coke and stare at flashbulbs for two hours. It's way more "street" than "runway". I put all of that angst, anorexia, and jet lag into my work as a designer."
Yeah, if does owe more than a little to Derek & Co. posted by jack_mo at 3:28 PM on September 5, 2007
Oh my goodness. They were so beautiful they crashed my browser. posted by louche mustachio at 3:59 PM on September 5, 2007
"I'm The Original Pixel Fucker, meaning that I came up with that phrase"
Love it. Reminds me of the last show Chris Morris Did - Nathan Barley. posted by twistedonion at 4:36 PM on September 5, 2007
Yes - trashbat.co.ck was fantastic - better than this by a factor of 10 zillion.
Irony, seemingly, is poorly executed and ultimately lost on most Americans. posted by strawberryviagra at 4:50 PM on September 5, 2007
"Designer / Idiots
Designer is such an overused word these days...
Amen"
heh, you're taking the piss right out of yourself as well right?
Or is that a typo on your profile - Designer & Writer / Digital Dadaist, Art Lover and 21st century Dude.? posted by twistedonion at 5:00 PM on September 5, 2007
homodigitalis: Designer is such an overused word these days.
This is a useful thing. When you're filling out form, or being accosted by some salesman, or whatever, and they want to know your occupation but you don't really care to be forthcoming, you just say "designer", and you have given them zero useful information, while still answering their question. posted by -harlequin- at 5:05 PM on September 5, 2007
@twistedonion: "heh, you're taking the piss right out of yourself as well right?"
Yep.
It's all about image baby! posted by homodigitalis at 5:09 PM on September 5, 2007
While we're griping about designers. Can we please have the world's designers focus less on the typefaces of their blogs and more on getting some actual real products to shelf that DON'T SUCK!
I swear, retail therapy these days is just an exercise in frustration! :) posted by -harlequin- at 5:19 PM on September 5, 2007
I'm sorry, but What the Fuck Was That?? And DON'T EVEN try to relate this to Dylan! posted by wafaa at 5:47 PM on September 5, 2007
"He was all like, 'say what?' and I was like 'say yeah' and the rest was history"
~ random dude on pixelfucking posted by arcticwoman at 8:19 PM on September 5, 2007
I thought it was hilarious. And I almost thought it was real but then thought better. As for Digital Kitchen, well they've only done some of the coolest opening sequences for TV shows, like 6 Feet Under and House.
Dear Schnauss, Many of your quotes having spelling mistakes, I'm not sure if it's meant to be like that or not... - Fox
One Designer/Slash/Model's mistake is another Designer/Slash/Model's subconscious ingenuity. Traditional spelling is Fascist and often results in poor kerning. Never self-restrict. Letters are mere shapes like trees or poodles. If the poodle looks better in the tree than beside it then so be it...
I am enjoying this parody way too much. Tomorrow I will force three really fun designers in my client's office to watch this because they will LOVE it. Without question, it will be a hit. And I can see it now, I predict the biggest quote that will catch on and will be repeated endlessly in the art department starting tomorrow will be thanks to Fernando:
"That's it. This conversation is devoid of meaning. I'm through talking."
When you're filling out form, or being accosted by some salesman, or whatever, and they want to know your occupation but you don't really care to be forthcoming, you just say "designer", and you have given them zero useful information
While in the middle of getting a safe deposit box set up at our bank, we were asked very personal questions about our occupations and whatnot, and told by the banker asking the questions that it was new laws to combat terrorism by tracking where the money comes from. Mind you, we weren't asked for any proof, but difficulties arose when my wife tried to communicate her self-employed status -- this person wanted low-level details about what she did when self-employed.
When she walked off to file something, we discussed it and decided that if something like this ever came up again -- that is, if she was asked her occupation when it seemed inappropriate for that question to be asked -- she would respond "Bird Detailer." If pressed, she would say "You know, I detail birds. For bird shows. Like dog shows. But with birds. Bird Detailer."
Sadly, the situation has yet to repeat itself. posted by davejay at 11:59 PM on September 5, 2007
Annoying female voice with a German accent: "I am not a designer .. I'm an artist"
When you're filling out form, or being accosted by some salesman, or whatever, and they want to know your occupation but you don't really care to be forthcoming, you just say "designer"...
From now on, I'm going to use "Pixelfucker Emeritus". posted by Enron Hubbard at 6:20 AM on September 6, 2007
I gave them my face without hesitation. posted by squalor at 7:48 AM on September 6, 2007
haha You guys know it's a joke right?
Just checking...
This site was made by an actually good design company:
http://www.d-kitchen.com/
Look for their Logos strewn about. posted by countzen at 3:30 PM on September 6, 2007
posted by Burhanistan at 2:22 PM on September 5, 2007