In the absence of sound science, incomplete information can combine with the power of suggestion (helping us hear those Satanic lyrics in Led Zeppelin). In fact, he says, humans tend to convince ourselves to believe: We overvalue the "hits" that support our beliefs, and discount the more numerous "misses."It would be interesting to see what other messages would sound plausible when you primed the viewer with subtitles.
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posted by xmutex at 8:39 AM on December 13, 2007