In general, the 'best' songs never do very badly, and the 'worst' songs never do extremely well, but almost any other result is possible," he says. Why? Because the first band to snag a few thumbs-ups in the social world tended overwhelmingly to get many more. Yet who received those crucial first votes seemed to be mostly a matter of luck.
Gladwell's book laid out many other factors that can "tip" a trend. ... But as The Tipping Point climbed the charts, marketers fixated on Gladwell's Law of the Few, his suggestion that rare, highly connected people shape the world.
"it's hard for me to accept the idea that he ranted without irony against advertising during a live performance, a type of commerce that can't exist if you don't advertise its happening. I doubt a single one of his fans who went to see him regretted that they'd been exposed to the advertising that informed them of his performance in time for them to buy tickets and show up. ...So I try to tell myself that he was kind of having a laugh about that bit of hypocrisy, but I can't quite believe it. More likely he was just a victim of the same kind of short-sightedness that so many people suffer from. They hate advertising when it exposes them to things they don't like but love when it shows them things they want..."
All marketing and advertising uses psychology and human nature to separate consumers from their cash. Some marketers do that more ethically than others. That doesn't make all marketers scum-sucking douchebags, nor does it mean that all advertising is snake oil and candy-coated arsenic. All consumers have a say in how they receive their advertising. If you are receiving advertising and marketing messages in a way you don't like -- or are too weak to make the lifestyle changes that reduce or eliminate those messages -- that's on you.
Either you I support people choosing how they get their advertising, full stop. or you're I'm contemptuous of them for cherry picking how they would like to get their advertising while also saying 100% of advertising is bad, "except for the amount and method that I deem acceptable."
I support people choosing how they get their advertising, full stop. I'm contemptuous of them for cherry picking choosing how they would like to get their advertising while also saying 100% of advertising is bad, "except for the amount and method that I deem acceptable." asserting that they should have the right to choose how they would like to get their advertising.
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