Borders outsources online sales to Amazon.com
April 10, 2001 6:34 PM Subscribe
Borders outsources online sales to Amazon.com The alliance, scheduled to be announced at a press conference in New York, is expected to involve Amazon effectively taking over the online operations of Borders, according to people familiar with the matter. Borders is expected to effectively exit from the online book-selling business, these people said. Further terms of the alliance couldn’t be learned, though Amazon is expected to receive promotion from Borders through its chain of off-line book stores.
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