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Life Lock's CEO Identity Stolen
May 28, 2008 1:19 PM   Subscribe

Life Lock CEO's Identify Stolen Remember all those commercials recently tell us to steal Life Lock's CEO Todd Davis' Identity? Well seems as though someone did.
posted by DJWeezy (42 comments total) 6 users marked this as a favorite

 
Oh that's just delicious. That being said, a mean little part of me wishes that he'd had his identity really conclusively stolen, the way many other people have.
posted by dirtynumbangelboy at 1:22 PM on May 28, 2008


The funny thing is when he found his identity thief, he sent thugs over to the thief's home and forced the guy to sign a confession. Which is inadmissible in court.

Now, if LifeLock will send out thugs on my behalf, I just might consider signing up.
posted by jabberjaw at 1:23 PM on May 28, 2008


Metafilter: send out thugs on my behalf, I just might consider signing up
posted by CynicalKnight at 1:29 PM on May 28, 2008 [5 favorites]




Remember all those commercials recently tell us to steal Life Lock's CEO Todd Davis' Identity?

No.
posted by !Jim at 1:39 PM on May 28, 2008


See also Jeremy Clarkson
posted by fearfulsymmetry at 1:40 PM on May 28, 2008


No.

It's advertised to the lowest common denominator demographic (scam the stupid.) USA Today and that sort of shit. I would never have seen it if I didn't make a point of occasionally seeing what bullshit they're shoveling to the masses.
posted by TheOnlyCoolTim at 1:52 PM on May 28, 2008


I would never have seen it if I didn't make a point of occasionally seeing what bullshit they're shoveling to the masses.

How unpleasant. Couldn't you employ a lower class person to do that for you and report back?
posted by Armitage Shanks at 2:00 PM on May 28, 2008 [45 favorites]


I think this in appropriate thread in which to state that I am me, would appreciate if everyone would stop accusing me of being someone else. Thank you.
posted by BrooklynCouch at 2:02 PM on May 28, 2008 [4 favorites]


I heard about this before I ever saw one of the commercials. Didn't this happen last year as well? Seems like it's just hitting the news because of the lawsuit.
posted by Eideteker at 2:21 PM on May 28, 2008


Greetings BrokenCouch. It is I who am Mister_A, and I should like to inform you that you have become the winner of the Latvian Internet Lottery a famous and rather lucrative sum of $1,000,000.
posted by Mister_A at 2:22 PM on May 28, 2008 [1 favorite]


BWAHAHAHAHAHAHAHAHA!
posted by EatTheWeak at 2:28 PM on May 28, 2008


It's advertised to the lowest common denominator demographic (scam the stupid.)

You may wish to rephrase this statement. I've seen them on bus benches in Long Beach and South LA; this is a "poor" working class demographic, not a "stupid" one.
posted by Brocktoon at 2:29 PM on May 28, 2008


According to the NYTimes, Life-Lock got millions in funding for Goldman-Sachs, and has the CFO of Google on their board. And their "product" is about as effective as Airborne. More like scam the rich.
posted by Potsy at 2:38 PM on May 28, 2008


Mister_A,

BrokenCouch had an accident when delivering diplomatic documents to the Prussia Embassy in Siam and is not available. You can read about the air crash Mr. Couch was involved in at this link.

As Mr Couch's last surviving relative, you stand to inherit the fortune he earned by selling arms to pirates in Saskatchewan.pirates in Saskatchewan.

Please semd me your bank account numbers so we can sort this all out.
posted by Deep Dish at 2:41 PM on May 28, 2008


Also, I should point out that the NYTimes article I just linked to explains exactly how to do what Life-Lock does, yourself, for free.
posted by Potsy at 2:48 PM on May 28, 2008


How unpleasant. Couldn't you employ a lower class person to do that for you and report back?

Ever looked at a USA Today, a Time, or a NY Post? I'm talking about these sort of lowest common denominator with a 2nd grade level of biased discourse and misinformation. They're effectively making a concerted effort to keep America dumb.
posted by TheOnlyCoolTim at 2:53 PM on May 28, 2008


Wow, the behavior with a fraud alert on your file (call a pre-specified number to verify before issuing credit) is so obviously the logical behavior that I am astonished that everyone doesn't have it all the time. I kinda want to bug my legislators to mandate it.
posted by a robot made out of meat at 2:55 PM on May 28, 2008 [2 favorites]


Oh, that Life Lock. I was thinking of the one where you stick someone in the trunk of your car.

But then, I do identity theft the old school way.
posted by quin at 2:58 PM on May 28, 2008 [1 favorite]


Sorry to disappoint you, TheOnlyCoolTim, but neither Time nor USAT are read by the "lower class" My guess is that many people reading this subscribe to Time (or their friends or parents do). USAT's demographic is not much lower. So you might want to reconsider your theory of stupidity.
posted by BrooklynCouch at 3:01 PM on May 28, 2008


They're effectively making a concerted effort to keep America dumb.

Here's a USA Today op-ed on the Iraq war. How many newspapers were willing to call it like that two years ago?
posted by Armitage Shanks at 3:05 PM on May 28, 2008


Oh wow. I just saw one of this guy's ads for the first time this morning, in an October 2007 copy of Forbes at the doctor's office. And I thought, "Huh, I wonder how long that's gonna last," re: his identity not being stolen. Funny how that turned out...
posted by limeonaire at 3:07 PM on May 28, 2008


When did I say Time or USA Today had a "lower class" demographic? In my opinion, they're pretty solidly aimed at the lowest common denominator middle and upper middle class.
posted by TheOnlyCoolTim at 3:08 PM on May 28, 2008


I love the NY Post, it's entertaining as hell. The New York Times runs bullshit alarmist articles, but with a patina of bougie that I find nearly unbearable. Did you hear that some young college educated people might not be able to afford to live in Manhattan AND go out every night AND buy designer clothes!?!?!?!?!!!!!!!
posted by sondrialiac at 3:13 PM on May 28, 2008


Sorry, but Time and USA Today are written at a high school level. The NYPost is a bit lower, but not that much lower.
posted by BrooklynCouch at 3:19 PM on May 28, 2008


I listen to a fair amount of AM talk radio and I hear Lifelock ads on there all the time. I assumed the demographic they were aiming for was not economically based but rather "old and fearful."
posted by camcgee at 3:56 PM on May 28, 2008


Lifelock has also run ads in Forbes, The New York Times, etc. And, you know, the internets.
posted by wildcrdj at 4:03 PM on May 28, 2008


This thread is rapidly turning into a snipefest. An uninteresting one full of unsupported assertions, to be sure, but a snipefest nevertheless.
posted by WalterMitty at 4:07 PM on May 28, 2008




There are Lifelock commercials on basic cable channels as well -- TNT, USA, etc. They show up during the day a bit less frequently than Freecreditreport.com, the crazylikeafox "own your own business" scams, and the various bogus weightloss products.
posted by FelliniBlank at 4:11 PM on May 28, 2008 [1 favorite]


I believe this is in order.
posted by brevator at 4:23 PM on May 28, 2008


Huh. I've seen that guy's smug pic and SSN in various internet ads. I didn't know they advertised in traditional media as well.

So essentially what they do is tell the credit bureaus not to allow any new credit lines, and then charge $10 a month for the rest of your life?
posted by delmoi at 4:58 PM on May 28, 2008


HAHAHAHAHAHAHAHAHAAAAA!!!!!

this knucklehead (the lifelock guy) advertises on RUSH and DR. LAURA.

(i am neither stupid nor lower-class. i am an enlightened soul who listens to rush/etc. for the purpose of keeping abreast of what these shameless hucksters are feeding to the masses. the stupid, fearful masses.)
posted by CitizenD at 5:11 PM on May 28, 2008


ps. brevator, you are made of awesome!
posted by CitizenD at 5:11 PM on May 28, 2008


I recommend Old Glory Insurance just in case...
posted by HappyHippo at 6:03 PM on May 28, 2008 [3 favorites]


MetaFilter: I would never have seen it if I didn't make a point of occasionally seeing what bullshit they're shoveling to the masses.
posted by dobbs at 8:10 PM on May 28, 2008


I prefer to protect my identity with robot monkeys, thank you.
posted by flotson at 9:12 PM on May 28, 2008


Metafilter: If I hadn't of not seen what I didn't not know when I didn't know it, then I wouldn't have what I didn't want to not have, and I would know it. Also, don't steal my identity, k?
posted by blue_beetle at 9:32 PM on May 28, 2008


Is this something I'd need to have an identity to understand?
posted by freebird at 11:10 PM on May 28, 2008


...i am an enlightened soul...

?!
posted by porpoise at 11:12 PM on May 28, 2008


Stupid commercials are still running constantly on XM radio -- heard it twice this morning (Thursday).
posted by VicNebulous at 7:07 AM on May 29, 2008


This reminds me of how I memorized Richard Nixon's SSN after reading The Anarchist's Cookbook.
Never came in useful, but I liked having one ready in case someone asked.
posted by Busithoth at 6:40 AM on May 30, 2008


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