insert extremely clever title here
August 2, 2008 1:40 AM Subscribe
posted by infini (31 comments total)
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Fortunes are rarely won by playing it safe. On the contrary, the biggest fortunes have been won by those willing to step outside the box and change the way the game is played. Following are twenty-five business innovators
of the past, present, and future whose stories are different in many respects, but all point to the same truth: Ingenuity, improvisation, and daring are more important than following the rules (even though you might find yourself on the wrong side of the law once in a while). Via Fortune.Despite its enormous popularity, Craigslist has not received a great deal of respect as a business. Part of the reason is that the world’s premiere classifieds service seems to go out of its way to avoid making a profit. Most of the service is free. (It generates revenue solely through small fees for apartment and job listings in select cities.) There is no advertising. No branding. No attractive user interface. In sum, Craigslist does not actively compete for business. Craigslist’s CEO since 2000, Jim Buckmaster says the key to their success is an anti-commercial value system based on three “ironies”: “the ironies of unbranding, demonetizing, and noncompeting.” Instead of going for the quick profit like other startups, Craigslist survived the dot-com boom and bust by providing a service as simply and straightforwardly as possible. Buckmaster says, “We’re definitely oddballs in the Internet industry, and we always have been. Lots of people made fun of us, especially at the height of the dot-com boom. Most of those people are out of business now.”
Those values and that vision is Craig's. If anyone has a clue I'd be curious to know why CL has been represented by Jim instead of Craig?