Adventures in Consumer Stalking: Interactive TV

February 13, 2000 12:41 PM

Adventures in Consumer Stalking: Interactive TV "Broadcasters and advertisers, meanwhile, have long been eager to fire up interactive services, because they can know more about who is watching (and doing) what, and what consumers are buying. Targeted advertising with better response rates has long been a goal in the television industry."
posted by jenett (1 comment total)

Interactive hm? When will they realise being intrusive isn't the only thing to iinteractive media? Plus: measuring effectiveness of interactive media proves to be a real pain. Good luck AOL
posted by frog at 12:54 AM on February 14, 2000