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Japanese cat food commercials
December 24, 2008 6:59 PM   Subscribe

Japanese cat food commercials: 1, 2, 3, 4, 5, 6, 7
posted by needled (24 comments total) 37 users marked this as a favorite

 
Oh my goodness. This is wonderful silly fun! Thanks needled.
posted by dog food sugar at 7:23 PM on December 24, 2008


What are they saying in the 5th one, where the sad cat sits in front of the fan?

That's my favorite, by the way.
posted by pazazygeek at 7:33 PM on December 24, 2008


They're like live action versions of What's Michael?
posted by Marisa Stole the Precious Thing at 7:38 PM on December 24, 2008


Number 7 is just ... oh man, that could easily replace any number of drugs.
posted by Marisa Stole the Precious Thing at 7:51 PM on December 24, 2008


Ok, so why are Japanese cats so mellow? In the last one, they are acting a bit more like normal cats, but the others (like that previous post about Japanese cats) are so chilled out it's a bit scary.
posted by Maias at 8:02 PM on December 24, 2008


It's because they're stuffed.
posted by dunkadunc at 8:07 PM on December 24, 2008


Another vote for Number 7!
posted by HotToddy at 8:54 PM on December 24, 2008


Love it.
posted by defenestration at 9:02 PM on December 24, 2008


I laughed so much at the seventh one, very you-tube-a-licous. Do american cat foods advertise using LOLcat and youtube style goofyness? If not, why not? It seems to be exactly what would get the attention of cat lovers.
posted by idiopath at 9:30 PM on December 24, 2008 [1 favorite]


What are they saying in the 5th one, where the sad cat sits in front of the fan?

Hah! I haven't the slightest idea! It's supposed to be a 'voice over' of a letter sent by an elderly woman in the country. Somebody with a lot more experience of country dialects that I have could presumably make sense of it. (Hey, I've only been here around 28 years ...)

But you know, I'd bet that if I were listening to something like this from my (long gone) grandmother from Yorkshire, I probably wouldn't understand a word of that, either!
posted by woodblock100 at 9:44 PM on December 24, 2008


Do american cat foods advertise using LOLcat and youtube style goofyness? If not, why not?

Unfortunately, no.

I remember reading that MTV switched to half-hour "lifestyle" programming when they figured out they could sell more advertising by holding the audience for longer than a music video, and therefore show them more advertisements. So, the supposed diversity of programming cable was supposed to bring about is swallowed by the quest for the largest market share and advertising dollars in so many cases.

That last video was great, but I think a lot of companies which advertise in the US and the ad firms they hire here would see that as wasted time not selling the product. There is some creative advertising in the US, but rarely does it stray far from being a pure sales pitch, and it never goes on that long. Time-shifting may change advertising in interesting ways, though I have a feeling it will be more about product placement.
posted by krinklyfig at 10:19 PM on December 24, 2008 [1 favorite]


I love the hospital one, but they were all great pieces of art, so deep, so moving, I laughed, I cried, I wondered if any of the american videos of cats were notified at all in the 7th one, or will it be more of a Mr.Clean ala the Simpson.
posted by Del Far at 10:30 PM on December 24, 2008


Cats aren't clean, they're just covered with cat spit.
posted by netbros at 10:59 PM on December 24, 2008


I think he meant Mista Spakkalu. He banishes dirt to the land of wind and ghosts.
posted by Marisa Stole the Precious Thing at 11:05 PM on December 24, 2008


What are they saying in the 5th one, where the sad cat sits in front of the fan?

Basically a letter from some mother to her son/daughter who's left the countryside -- "save your money", "be sure to eat well", "come home and visit sometime", "I'm sending along some junkan [the name of the product]", "there are plenty of good places here in the country" that sort of thing. The last bit by the announcer plays off that by saying that they only use the best parts of the tuna (maguro) in their cat food.

(It's Christmas, I'm at work, and I'm bored. Can you tell?)
posted by armage at 11:44 PM on December 24, 2008


The cat riding in the rocking fish in the second commercial is cracking me up so hard.

One thing I love about these is that the cats are put in human situations, but there is no attempt to make them act human, via digital manipulation (it bums me out a bit when, via the magic of CGI, animals are made to "talk.") or otherwise. They just act like cats. Which is so great I could just plotz from the cute. Cats are the best.
posted by louche mustachio at 3:33 AM on December 25, 2008 [2 favorites]


Number 7 was not originally a commercial. It was just a compilation of cat clips from one of those funny home video shows.
posted by DarkForest at 5:10 AM on December 25, 2008 [1 favorite]


More of the cat from Number 5.

Also, some ads from Recruit featuring a travel-loving cat: 1, 2, 3, 4, 5
posted by needled at 5:57 AM on December 25, 2008 [2 favorites]


OMGlee!

Sorry. But they're just so adorable. And I'm a cat person. Far too much of one. Sigh. They're so cute. How could you NOT love them??
posted by Phire at 7:33 AM on December 25, 2008


Maguro! Only the finest parts of the tuna! Oh to be a domestic animal in a sushi-loving country...
posted by kaspen at 11:04 AM on December 25, 2008


i can't decide if those commercials need more domokun, or bjork.
posted by fuzzypantalones at 4:11 PM on December 25, 2008


I loooove those Jaran commercials! Whenever I see one of them, I end up singing the jingle all day. Lan lan, Jaran! "Jaran" is the name of the travel guide magazine Recruit publishes, and they also have a website. Free downloads of screensavers and wallpapers of Nyaran, the cat featured in the Jaran commercials!
posted by misozaki at 12:39 AM on December 26, 2008


Marisa Stole the Precious Thing : Number 7 is just ... oh man, that could easily replace any number of drugs.

In an effort to test this, I've just ingested a small amount of the advertised product and watched the linked video. Thus far I still don't have anything significant to report, though I am noticing that my breath smells like cat food. and I have a vague yet growing urge to chase after a bottle cap I see on the floor and then sleep for 20 hours.

In other words, I'd have to say that, all in all, I'm feeling pretty normal.
posted by quin at 8:23 AM on December 26, 2008 [1 favorite]


thanks misozaki for the Jaran links! i crack up every time i see nyaran's little suitcase attached to his collar.
posted by needled at 11:06 AM on December 26, 2008


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