$0.10 in 1966 --> $0.68 today
$0.35 in 1977 --> $1.32 today
$0.95 in 1988 --> $1.80 today
$1.99 in 1999 --> $2.62 today
Ironically, the primary reason for my wanting a better discount on my new comics was not so I could earn a greater profit on my new comics sales. Quite the opposite, in fact. I wanted a greater discount on my new comics cost because today's new comics became tomorrow's back issues. Like most comics dealers of that era, I regularly speculated in new issues, setting many thousands aside for future back issue sales. By reducing my cost of setting aside new issues for backstock by approximately 17%, I greatly improved the overall economics of my speculating.
Along that same line of reasoning, one factor I cannot stress enough is how marginal the new comics business was during the period of the late-1970's. Even with a 50% discount, our earnings on the sale of a 40 cent cover price new comic were only 20 cents. Even selling many thousands of new comics each month didn't provide the operating earnings required to cover even our store rents, much less any of our other operating expenses. New comics were great traffic builders, however, and the only store in Denver that tried to live without them soon failed.
« Older Blandings... | The 'T-Mobile Dance' at London... Newer »
This thread has been archived and is closed to new comments
Buy a Shirt