Let's take a pledge, PopWatchers, all of us together: Let's stop apologizing for sci-fi. Let's stop playing into the idea that sci-fi is fringe, or a guilty pleasure. Let's rightfully claim fantasy and superhero literature as part of the sci-fi family -- a family tree whose roots and branches are so intertwined that it's impossible to tell where one begins and another ends. We may not be able to agree on a strict definition of sci-fi or speculative fiction, but we can agree that while it may not be synonymous with fantasy or superhero stories, there's a lovely gray area where the genres overlap.This, from the site that brings you news about Au Pair 3 and the reality show Tough Love.
In fact, I should have extended and repeated the R sound and foreshortened the E sound. The proper spelling should have been "NERRRRRRRRRRRRRRRRDS!".
Actually, the problem is that no one could sue *anyone* over the name "Sci-Fi."This seems to me like the ultimate reason. I mean, if you were going to text it, you'd send "SF", right?Network president Dave Howe explains the name change as a necessity to attract a broader audience. "We love being sci fi⦠But we're more than just space and aliens and the future â" the three things most people think of when they think of 'sci fi.' What this does is hopefully gives us the best of both worlds. You keep the heritage, but also open up to a broader range of content."Given the choice between bastardizing their existing name to be "the same" and yet trademarkable or having to rebrand the output of a 50+ network of stations, I'll say they made the right call.
The Sci Fi Channel also ran into problems with trademarking the Sci Fi brand!
"We're going to have upwards of 50 Sci Fi Channels in various territories and yet you cannot trademark 'Sci Fi' anywhere in the world," explained Howe. "A new logo design would not solve that particular challenge. We needed a brand name that was own-able, portable and extendable."
Syfy is SciFi Channel's new brand identityAll of that shit is [sic], including the fragmentary english and lack of punctuation.
Brand evolution reflective of broader range of imagination-based entertainment
creates ownable and extendable brand name for the future
Imagine Greater
to become new tagline.
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posted by tapeguy at 4:34 PM on March 16 [14 favorites has favorites]