"A lot of the women on our panel have said, 'You know, if you want to make inroads with me, if you want to resonate with me, you really shouldn't be showing my husband as an idiot,' " she said.
"That's really an insult to her intelligence."
It's a sign the trend is getting stale, Ms. Adams said. But that doesn't mean those kinds of ads are going away. As long as advertisers have the perception that mocking men will touch a nerve with women, it's likely they'll be more concerned with doing a brisk business than with shaping identity politics.
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