it's got a good ringtone and you can dance to it
August 24, 2009 8:49 PM Subscribe
posted by needled (31 comments total)
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Korean cell phone ads blur the line between music videos and ads. "Lollipop"
from popular idol group Big Bang and newcomers 2NE1 was created to advertise LG cell phones and topped various Korean music charts in the process, even while government-owned broadcaster KBS refused to feature the song in its music countdown show because it was a jingle and not an actual single or album release
, from Son Dambi and After School, was created to advertise Samsung's Amoled touchscreen phone.
Samsung has a long-running series of long-form music videos for their Anycall brand phones: Anymotion
. all featuring Lee Hyori
. In 2007, Samsung formed a group called Anyband, composed of BoA, Xiah Junsu of TVXQ, Tablo from Epik High, and jazz pianist Jin Bora, which yielded several concerts and this long-form music video
Cyon, LG's Korean mobile phone brand, got in the act with the aforementioned "Lollipop" and Oz Generation campaign
featuring Clazziquai's "Wizard of OZ"
(coincidentally, the English-language version of the song
was used in Korea to promote Japanese animated film Summer Wars
, which features an online virtual world called Oz).
from Anycall's latest line, Magic Hole, with the unforgettable catchphrase "Anycall? Magic Hole!"