Full of LGBT, not RBHT!

September 3, 2009 7:52 AM

First, there was the Big Gay Ice Cream Truck. Now, everyone's favorite super-premium conglomerate-owned sticking-to-its-righteous-roots ice cream company has transformed "Chubby Hubby" into Hubby Hubby (only in VT, only for September), in support of same sex marriage, which is legal in Vermont as of this month. No word yet whether Iowa-based Winnebago will follow suit with a specially-named RV.
posted by ericbop (46 comments total)

Winnegaygo?
posted by papercake at 7:59 AM on September 3 [5 favorites]

Good for Ben & Jerry's. I won't be getting any a) because I'm not in Vermont and b) their ice cream has gone to shit, but it's a nice gesture on their part.
posted by lekvar at 8:01 AM on September 3

Win-you-gay-go?

I've got nothing.
posted by ChurchHatesTucker at 8:01 AM on September 3

Winneba-'mo or no deal.
posted by kittyprecious at 8:05 AM on September 3

Wannabangme inna Winnebaygo-u-gayo?
posted by The Whelk at 8:06 AM on September 3 [2 favorites]

Hubby Hubby. With twice the nuts.
posted by vapidave at 8:07 AM on September 3 [12 favorites]

Thank you for posting this! In a fit of half-drunken boredom, I was taking mental_floss's "Ben & Jerry's Flavor or Pottery Barn Paint Color?" quiz and was mystified upon reading a comment along the lines of 'i love ben and jerry's, they have gay ice cream now'. The mystery is solved.
posted by punchdrunkhistory at 8:12 AM on September 3

Maybe it's a reference to a Winnebago model? Although most of them are already suggestive. "Adventurer," "Access," etc.
posted by ChurchHatesTucker at 8:13 AM on September 3

Fuck Truck!
posted by ericb at 8:16 AM on September 3 [1 favorite]

DAMN YOU vapidave! I wanted to make that crack first.
posted by BrodieShadeTree at 8:24 AM on September 3

Fuck Truck!


I like the links, but what really draws me into metafilter is the conversation.
posted by The Whelk at 8:25 AM on September 3 [3 favorites]

"We're here! We're queer! Get used to it!"-nnebago
posted by Atom Eyes at 8:28 AM on September 3

Fuck Truck!

Shaggin' Wagon.
posted by dirtynumbangelboy at 8:36 AM on September 3

Chunky Homosexual
posted by orme at 8:38 AM on September 3

Chunky Homosexual

Hey! I-, shut up
posted by The Whelk at 8:40 AM on September 3 [2 favorites]

The last sentence of this post really confuses me. Why, of all the states that have legalized gay marriage, choose Iowa? And why, of all the businesses based in Iowa, choose Winnebago? For one thing, it seems like Iowa's best-known product is also the one easiest to make a gay joke about.
posted by DU at 8:53 AM on September 3

DU, we've been trying. It's harder than you would think...

Oh, hey, there's one!
posted by ChurchHatesTucker at 8:57 AM on September 3

"So how's the tater?" "eh, more like a tot."
posted by The Whelk at 9:04 AM on September 3

What is Iowa's best known product, then? Other than corn? Or do you mean Iowa Stubborn?
posted by hippybear at 9:16 AM on September 3

What is Iowa's best known product, then? Other than corn?

Clearly, it's Cornhole^TM.
posted by joe lisboa at 9:31 AM on September 3

I got an outraged email calling for a boycott of Ben and Jerry's from some members of my parents' church yesterday. I responded with a explanation of why their religious beliefs should not affect the legal system and started a lovely flamewar, which included this GEM of an argument from one brilliant individual:

And so let's imagine a world where everybody's GAY. Wouldn't the population cease to exist? Or, maybe it would slow down the "fertility" rate dramatically, because it would take time for some of the lesbians to have sex with the homosexuals in order to have babies for the GAY couples or freeze embryos & transplant them (since they are not meant to participate in God's creation in that way).. Many cultures are now disappearing because of all the abortion & contraception and this issue isn't helping. The fertility rates of all countries throughout the world are declining I've attached the "Sobering Demographic Video" for anyone who hasn't seen it.
So, I think the better question to be discussing is: START PREPARING FOR A GOOD GENERAL CONFESSION AND KEEP YOURSELF IN SANCTIFYING GRACE AND PREPARE FOR MARTYRDOM!!!! IT'S COMING!

posted by signalnine at 9:35 AM on September 3 [2 favorites]

"Corporate says we can only do this in Vermont."
posted by Zambrano at 9:39 AM on September 3

signalnine: um... wow. I read that last statement as a physical threat of violence against your person. I would tell whomever sent that to you that you're turning the email exchange over to the police for possible investigation of hate crimes, if I were you.
posted by hippybear at 9:44 AM on September 3

>Clearly, it's CornholeTM.

Oh wow. Now there's an age-old synapse that I would have expected to have succumbed to alcohol by now...

I remember the board having more than one opening, though. (I like my Cornhole like I like my women...)
posted by ChurchHatesTucker at 9:45 AM on September 3

Hippybear, martyrdom to a wack-job Christian is a self referencing statement. You don't martyr a sinner, you make a martyr of yourself fighting sinners. Sinners can't be martyrs, it's like the bad guys wearing the white cowboy hat. All feeding into the bizarre persecution complex. I kind of wonder if they achieve "sanctifying grace" by jerking off to video montages of Mel Gibson being tortured in various movie roles.
posted by BrotherCaine at 9:54 AM on September 3

Right, exactly. I think they were concerned about being persecuted by Moslems and homosexuals. I'm not sure where the Moslem thing came in, seems like a complete non-sequitur. The attached video was this one: http://www.youtube.com/watch?v=9atIjykihkc
posted by signalnine at 9:59 AM on September 3

win a gay beau
posted by sentinel chicken at 10:02 AM on September 3 [8 favorites]

hmm, how to make a gay marriage related pun about Fox River Mills or Maytag Dairy?
posted by vespabelle at 10:12 AM on September 3

The name change is nifty. But can we accept the Unilever-owned reality and start referring to B&J as "semi-premium" instead of "super-premium" now? It's objectively not any better than any other name brand anymore, and has fewer flavors than most.
posted by rusty at 10:41 AM on September 3 [1 favorite]

> Winneba-'mo or no deal.

More like recreGAYtional vehicle, amirite?
posted by Mr. Bad Example at 10:44 AM on September 3

B&J

lol
posted by mr_crash_davis mark II: Jazz Odyssey at 10:45 AM on September 3

I got an outraged email calling for a boycott of Ben and Jerry's from some members of my parents' church yesterday

Step 17 of the Gay Agenda: Take your ice cream away from you and make you cry.
posted by Blazecock Pileon at 10:52 AM on September 3 [6 favorites]

Other than "GayFag Fairy", I've got nothing.
posted by hippybear at 10:54 AM on September 3

Father-trucker?

OK, I've obviously got nothing. Ericbop, what the hell were you getting at?
posted by ChurchHatesTucker at 11:03 AM on September 3

Other than "GayFag Fairy", I've got nothing.

Maytag ...Maytag repairman, ....dairy delivery ...stay at home hubbys ....

I'll be in my bunk.
posted by The Whelk at 11:04 AM on September 3 [1 favorite]

Hm, well Blue Bunny is also a huge ice cream manufacturer, and they happen to be based in Iowa. It's a shame they don't have flavors with such easily punnable names.
posted by thedaniel at 11:24 AM on September 3

Ericbop, what the hell were you getting at?
posted by ChurchHatesTucker at 2:03 PM on September 3

Just wanted to see what creative lengths fellow MeFites would go to for a good pun. My favorite so far is Sentinal Chicken's "win a gay beau"
posted by ericbop at 11:53 AM on September 3

Blue Bunny

Who did? This Bunny is a lucky fella.
posted by uncleozzy at 11:59 AM on September 3

Sure am.
posted by Astro Zombie at 12:18 PM on September 3 [1 favorite]

>Just wanted to see what creative lengths fellow MeFites would go to for a good pun. My favorite so far is Sentinal Chicken's "win a gay beau"

Seethe. Resolves to end all future FPPs with a non-sequitur.
posted by ChurchHatesTucker at 12:22 PM on September 3

The company's a subsidiary of Unilever. I'll bet the marketing meeting went like this:


Suit #1 (who fell through the cracks and made it through business school despite having a sense of right): It might be nice to celebrate Vermont's recognition of gay marriage with an ice cream flavor. Sure they weren't the first state to do it, but we still portray Ben and Jerry's as a Vermont company.

Suit #2: Shut the fuck up! Who let you in here?

Head Suit: Hold on, Fairy McCaresTooMuch might be on to something here. Who buys our ice cream?

Suit #3: Well, all sorts of people. Mostly stoners who stumble into convenience stores at 2 AM, and forgetful dads who rush out to said convenience stores 15 minutes before their kid's birthday party starts. Also some lonely women whose lives essentially ended in the early 90's, when we actually had a superior product.

Head Suit: So normal people just buy ice cream and it's a total crapshoot which one they pick?

Suit #3: Pretty much, yeah.

Head Suit:So if we cynically pander to liberals and homos on the packaging, we might get them to grab our product instead of our competitor's identical shit right next to it?

Suit #3: That's definitely possible. They told us at Wharton that consumers are emotional idiots who WANT to identify with the goods they buy.

Head Suit: Do we have to worry about alienating crispy christian assholes? Do they buy ice cream?

Suit #3: Well, they do, but they increasingly have their own separate economy. I think most of them buy ConAgra's ChristCream because it has one of those stupid fish outlines on the carton. They already don't buy Ben and Jerry's because we accidentally used a black person in a print ad a few years ago.

Head Suit: That settles it!

Suit #3: Should we create a new flavor? I can have the boys in R and D mix some gravel or licorice or some shit into vanilla and we'll pretend it was an intensive process to make a new flavor that especially fits gays and sympathetic lefties.

Head Suit: Jesus H. Christ! We Can't afford that. This company netted less than two billion dollars last year. We are HURTING. Just rebrand one of the existing flavors. Surely we can make some weak-ass pun on an existing flavor. It all tastes like Breyer's with crumbs in it anyway.

Suit #3: You're a genius, boss! I'll have some names by tomorrow morning and I'll talk to the designers!
posted by Mayor Curley at 12:29 PM on September 3 [11 favorites]

I think most of them buy ConAgra's ChristCream because it has one of those stupid fish outlines on the carton. They already don't buy Ben and Jerry's because we accidentally used a black person in a print ad a few years ago.

heh
posted by Blazecock Pileon at 12:55 PM on September 3

In order to respond to criticism from the extreme right, I hear they're releasing Fruity Nut Crunch in Republican states.
posted by markkraft at 1:01 PM on September 3

Outraged church member sez: "Many cultures are now disappearing"

Some, none too soon.

They're just po'ed because B&J (hmmm) didn't complement H&H with a "Flaming FUNdy" flavor.
posted by Twang at 3:48 PM on September 3

I appreciate the gesture and the celebration, but the sad little feminist in me still laments that lesbians seem rarely at the front of gay issues...
posted by agregoli at 5:17 PM on September 3

Wife Wife doen't scan. I'm just happy we're not using Latin. The word for wifely is Uxor., which makes me think of oxen and et ux which makes me said.
posted by The Whelk at 5:28 PM on September 3