[Burt] Sugarman proposed the program as a way for NBC to take advantage of The Tonight Show's large audience. At the time, none of the Big Three television networks had programming on after 1:00 a.m., as common practice was to air a test pattern after sign-off. In spite of this lack of competition, NBC initially rejected the idea. The rejection led Sugarman to buy air time for the premiere on his own, convincing Chevrolet to become the show’s first sponsor. It premiered with ratings big enough that NBC changed its mind and bought the program.The current Wikipedia description for FNV follows: Friday Night Videos is a music video show broadcast on the American NBC television network from July 29, 1983 to May 24, 2002, and was considered network television’s answer to MTV.
The series was canceled by NBC at the request of Dick Ebersol as part of a deal for him to take over then-ailing Saturday Night Live. Two years later, after the conclusion of a run of the Canadian import SCTV Network, Midnight Special was eventually replaced by the music video show Friday Night Videos, also produced by Ebersol.
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posted by Big_B at 3:49 PM on September 4