Destroying your own property is evil?Sometimes. Is this seriously in question?
Nobody, not you, not me, not the local mom-and-pop store, not Walmart, is obligated to help the needy and homeless outside their tax contributions that may apply.Follow that path. I'm sure it'll make you real happy.
I used to work with a large pastry/cafe chain, and had the chance to chat with a couple of the higher-ups and asked about charitable donations or such-- since it would look good for the company, apparently they tried it and it turned out to be a catastrophic failure for the following reasons:posted by Rory Marinich at 8:33 PM on January 10, 2010 [5 favorites]
Lawsuits and PR: If they were to pass out food at the end of the day that goes unsold, the quality would be lower than what they sell. If the product is in any way subpar, they are 100% at risk to lawsuits (yes, people who take free stuff are just as likely to sue as people who pay for it). This has apparently happened time and again to the point that companies just realized it's too much trouble. People are people, and amongst all the down-on-their luck homeless folks there will be a few people looking to make a quick buck. Even if they don't sue, if someone were to get sick, it would create an absolute PR nightmare.
Two-tiered product: Passing out free food while also selling it creates a two-tiered product system and would immediately create an image from the consumers that tie the brand to homelessness. This would not only scare away consumers, it would undo the millions of advertising dollars from even just one store doing so. What happens is that people who pay for the product 10 minutes before it gets taken out back will think "hey, there's no difference between the free product that they're taking and the one I just paid two bucks for-- I guess this product is not worth as much as I thought". The perceived value will go down if not handled carefully.
Distribution: If they want to make it official for stores to distribute free food, they would need an official distribution format. They can't just open the back door every night and have people come pick through the trash. This means you would need to create an official form of distribution-- someone to bring the pastries to a charity, for instance. They would need to regulate this on a large scale: which charities do you go to? How much food is required? The ideal amount of waste for any business is 0, so you would have to now calculate in an amount to give to charity every day, meaning lost revenue. On top of which, you need to pay drivers, managers, and an entire chain of people just to regulate something that didn't cost you a cent to begin with.
Competition and Resell issues: Literally, giving out the same product for free means you are competing with yourself. I don't need to explain why this is bad. The second fear is that if it's not regulated properly, there's a good chance that people will take the free food and resell it under the same brand. Not only will this greatly damage your brand (since they're selling subpar food), bring you PR risks (if they eat a 2-day old product and get sick, it's still your brand), but you generate zero profit while having to deal with more competition.
Most people have the idea that: "hey, it doesn't cost you anything to give away all this free stuff, you were going to throw it away anyway!". The truth is that it's actually quite expensive for companies to do so, and the amount of risks far outrank the PR they might get. Instead, they'll take the money and fund certain charities.
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posted by hamida2242 at 3:11 PM on January 10, 2010 [5 favorites]