ATTN: Late Late Show staffSpeaking of which...
Please do a hilarious puppet recreation of "Prisencolinensinainciusol" by Adriano Celentano.
Kind regards,
--Somebody who just helped bump tonight's ratings, like, one one-hundredth of a share
The strongest evidence: An experimental "brand channel" YouTube launched in mid-October for CBS (Charts) in the hopes that it would become the model for other old media partnerships. The press mostly ignored the deal's announcement at the time, most likely because it fell on the same day that Google bought YouTube.Hooray for TV executives not being dicks about online video!
It's worth circling back now. As part of the deal, CBS agreed to offer free video clips for downloading. In return, the media company gets to sniff around YouTube for any content bearing its copyright. CBS can then choose between removing the offending clips or getting a cut of the revenue YouTube generates from any advertising linked to the clip.
The result? By Thanksgiving, CBS had uploaded 300 clips that caught the attention of nearly 30 million pairs of eyeballs. More than 35,000 consumers have subscribed to the free channel. More importantly, the shows that CBS was pushing online suddenly became bigger hits on regular old television too.
Take David Letterman. The late-night talk show host gained an extra 200,000 viewers shortly after his YouTube debut. Craig Ferguson, host of The Late Late Show, saw his audience increase by seven percent - all in a little over a month.
Given that the month was November, a "sweeps" month in which audience ratings determine how much a network charges for ads until May, YouTube gave CBS an early holiday gift. CBS, with a strong overall lineup, finished the month as the most watched network among all age groups and tied for second in the most coveted demographic, 18 to 49 year-olds.
I have 3 dogs. I like 2 of them The one I dont like takes a shite on the kitchen floor every morning. It's French. The dog, not the shite.posted by Rhaomi at 9:53 PM on February 8, 2010 [1 favorite]
about 10 hours ago from web
Watching the who @ the superbowl made me sad. Like watching my grampa play the spoons
about 9 hours ago from mobile web
The fact that i am on twitter probably means its on the way out.
about 8 hours ago from web
More rain comin to LA.it's starting to look like Scotland with teeth
about 1 hour ago from mobile web
I'm concerned I watch too much Mythbusters. I may need geek rehab
about 1 hour ago from mobile web
Join me followers. Join my robot skeleton army hargggggharggetc.
6 minutes ago from mobile web
Can I say fuck on this thing?
5 minutes ago from mobile web
Oh this is too awesome. Fuckity fuckity heck. (don't want to go too far)
2 minutes ago from mobile web
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posted by oddman at 4:56 PM on January 18, 2010 [4 favorites]