Are the folks at jezebel not familiar with a joke?
Wow, the vitriolic rejection of what is clearly a tongue-in-cheek genderfication of cupcake design is really speaking volumes.
Personally, I was not aware that cupcakes were an inherently feminine snack food
And secondly, while I can understand why feminists don't like advertisements that trade on misogyny, like the Dockers ads that have been out there recently, I don't really see why it's a problem to simply target men for products. Women get products targeted towards them (either explicitly or implicitly all the time)
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