Smell like a Man, Man
March 3, 2010 8:20 AM   Subscribe

Old Spice first came out in 1937 and was originally marketed to women and manufactured by The Shulton Company. The men's line came out in 1938. In 1971, the Shulton Group was acquired by American Cyanamid, which then sold to Proctor & Gamble in 1990.

There have been numerous commercials over the years; including one with Neil Patrick Harris. None have had quite the success of the commercial with Isaiah Mustafa. You can see how his commercial was made or watch part 2. Previously.
posted by schnee (111 comments total) 27 users marked this as a favorite

 
Don't forget the old school Old Spice commercials that featured Matthew Perry's dad.
posted by jonp72 at 8:23 AM on March 3, 2010


If I could say NOW DIAMONDS with the sexy authority that Mustafa does, I could ... I could ... I don't know exactly what I could, but I replay this ad endlessly just to thrill to his voice.

among other things
posted by WolfDaddy at 8:24 AM on March 3, 2010 [6 favorites]


I didn't want to love that, but he's on a horse. Also, tickets to that thing I love.
posted by DU at 8:25 AM on March 3, 2010


Yes, I am obsessed with this commercial. Don't quite understand why they didn't chose to air it during the Superbowl.
posted by lunit at 8:26 AM on March 3, 2010


Mustafa's pretty great, but he's no Bruce Campbell.
posted by (Arsenio) Hall and (Warren) Oates at 8:26 AM on March 3, 2010 [8 favorites]


But it smells so terrible! No amount of diamonds and ponies could make up for the stench. I'll take my husband reeking of cucumber-melon-acai berry-black cherry-foofoo lady wash over the lingering, evil vapors of Old Spice.
posted by Neofelis at 8:26 AM on March 3, 2010 [3 favorites]


Pep-soap Blue.
posted by ColdChef at 8:27 AM on March 3, 2010


Oh, and I watched the "making of" bit earlier today. It's actually kinda cool and "radio-friendly" to listen to (I didn't so much watch all 20 minutes of it as I did listen to it whilst doing dishes, then going back and watching the interesting bits I heard).
posted by WolfDaddy at 8:28 AM on March 3, 2010


Smells like my dad, circa 1968. Some women find that fatherly aroma irresistible, or so I'm told. Odd sort of post.
posted by fixedgear at 8:29 AM on March 3, 2010 [1 favorite]


Old Spice will always be what my father smelled like.
posted by MrMoonPie at 8:29 AM on March 3, 2010 [5 favorites]


Old Spice was my favorite Spice Girl.
posted by mazola at 8:32 AM on March 3, 2010 [17 favorites]


"Hey, Old Spice - What'd the Lt. tell you about me?"
"Nothing. Did she tell you I don't like nicknames?"
"...Yeah?"
"Yeah. 'Lennie' will do."
posted by Smart Dalek at 8:33 AM on March 3, 2010 [1 favorite]


but he's on a horse.

I recently had a meeting where I found myself, through the course of describing a new process, speaking very quickly and at some length. On a whim I concluded it with "I'm on a horse".

One person cackled, the rest looked a bit bewildered.
posted by quin at 8:34 AM on March 3, 2010 [20 favorites]


INSIDE THE WHELK'S HEAD

"Oh god these Old Spice commericals annoy the hell out of me, I don't care if you're being ironic with manliness it's still used as a cudge against people who don't conform to this stupid ideal of-

"Look at me"

-Yes sir."

posted by The Whelk at 8:37 AM on March 3, 2010 [19 favorites]


But it smells so terrible! No amount of diamonds and ponies could make up for the stench.

What?! I use the O.S. deodorant though I am a woman, because it's the best smell EVER and women's deodorants all have sickly bathroom freshener type smells. Is something wrong with your nose?

My dad uses Old Spice products as well, which is probably partly why I love the smell. And I enjoy living in an era in which it is perfectly acceptable for me to borrow concepts from his wardrobe and grooming habits as well as from my mother. From him, I got the idea of using Old Spice deodorant and wearing side zip ankle boots with trousers instead of dress shoes.
posted by orange swan at 8:38 AM on March 3, 2010 [1 favorite]


Old Spice was popular among the NYC/DIY/Anarchist ladies I used to hang out with.
posted by The Whelk at 8:40 AM on March 3, 2010


Well, it's better than Axe.
posted by mikeh at 8:46 AM on March 3, 2010 [1 favorite]


Everything is better than Axe. I bought a can years ago, and the only reason I've kept it is that I suspect that if I ever needed a substitute to pepper spray, it would work pretty effectively.

It should be branded as "this product has all the subtlety of an Axe"
posted by quin at 8:51 AM on March 3, 2010


I'll never be as sexy as Isaiah Mustafa, even if I do smell like Old Spice and Juicy Fruit gum.
posted by nola at 8:52 AM on March 3, 2010


Yah at least the OS commercials don't make me wanna punch everyone invovled in the face repeatedly like the Axe ones
posted by The Whelk at 8:53 AM on March 3, 2010


lunit, I remember distinctly not paying much attention at all to the Super Bowl this year but laughing hysterically at this commercial. So, I'm pretty sure it aired during the Super Bowl because I don't know what else would have been on that my husband would have been watching that I would have been trying so hard to ignore.

A Google search of "was the Isaiah Mustafa old spice commercial aired during the super bowl?" pops up with some links that also confirm it was Super Bowl aired so...uhh...I'm pretty sure it was.
posted by zizzle at 8:55 AM on March 3, 2010


Hai Karate's about due for a comeback, isn't it?
posted by entropicamericana at 8:56 AM on March 3, 2010 [2 favorites]


I hate that I love Old Spice commercials so much.
posted by MaritaCov at 9:01 AM on March 3, 2010


Pep-soap Blue.

Pepsi Spice
posted by Fuzzy Monster at 9:01 AM on March 3, 2010 [1 favorite]


I knew someone in college that swore by old spice because it helped him with 'the ladies'; believing that smelling like the girls dad did the trick (hey, wasn't me). Of course, today that would smell would probably remind them of their grandfathers. Regardless, I never really saw him with many 'ladies'.

I myself like old spice, though I don't really wear it. It reminds me of when I was a child and would take my fathers empty old spice bottle, fill it with water, and splash it on my neck. It was almost like the real thing.
posted by justgary at 9:03 AM on March 3, 2010 [1 favorite]


So everyone (ok, most people) seems to love the commercials but...who is actually wearing this? I draw the line at smelling ironic, but then again I'm not the target audience for this.

I'm in the "Old Spice smells like dad" camp. Which isn't bad, but definitely un-sexy. This is also why I'll never have a fireman or cop fetish, as my dad was both.
posted by JoanArkham at 9:07 AM on March 3, 2010


lunit, I remember distinctly not paying much attention at all to the Super Bowl this year but laughing hysterically at this commercial. So, I'm pretty sure it aired during the Super Bowl because I don't know what else would have been on that my husband would have been watching that I would have been trying so hard to ignore.

Nope -- from the latimes blog article:
"The commercial went up on YouTube on Feb. 4, and before Super Bowl Sunday, the official clip had about 30,000 views, Mustafa said. But the Monday after Super Bowl XLIV -- Feb. 8 was actually the first day the spot was broadcast -- the views climbed to about 250,000."
posted by inigo2 at 9:15 AM on March 3, 2010


I have been obsessed with the Isaiah Mustafa commercial since I first saw it. I honestly think it's one of the best commercials I've ever seen ("tickets to that thing you love"). But the Bruce Campbell "Absurdly Long Painting" one is genius as well. Thank you, thank, Hall & Oates!
posted by The Bellman at 9:21 AM on March 3, 2010


I love this commercial, and I LOVE Old Spice. I've been using it (original scent) on and off since I was a teenager.


Because it helps me with the ladies.
posted by PhoBWanKenobi at 9:22 AM on March 3, 2010


I use Dr. Bronner's, because I want to smell like a dirty hippie. But a wholesome, minty kind of dirty.
posted by mccarty.tim at 9:26 AM on March 3, 2010 [3 favorites]


It's weird to me to see 'body wash' promoted as something potentially manly. All the real men are making their own soap by mixing the fat of a tender animal they hunted themselves with the ashes of the fire they cooked it over.

Really, though, what's wrong with bar soap?
posted by echo target at 9:26 AM on March 3, 2010 [1 favorite]


I'm in the "Old Spice smells like dad" camp. Which isn't bad, but definitely un-sexy.

That's why I use it: it smells conservative, which matches my clothing and hair. Maybe this is why I'm so bad at dating.
posted by shii at 9:29 AM on March 3, 2010


If you use Old Spice, you'll smell like my dad. No amount of diamonds or sitting on a horse can fix that.
posted by St. Alia of the Bunnies at 9:29 AM on March 3, 2010


MrMoonPie: A couple years ago I was given one of those gift sets (deodorant, cologne, etc. all in a box) as a crappy Christmas gift. But I couldn't help laughing at it, because the slogan printed on the box said:

"If your grandfather hadn't worn it, you wouldn't exist."
posted by ubernostrum at 9:29 AM on March 3, 2010 [7 favorites]


Bar soap can dry you out, which is why I blame only in the luxurious scented oils and virgin's blood.
posted by The Whelk at 9:29 AM on March 3, 2010


Yeah, I've been down with the Spice pretty much most of my adult life; I've tried other types and not liked them. I recently noticed that my local supermarket was having a closeout sale of their round-stick deodorant (they still have the wide, flat-shaped deodorant in the original scent, but the round stick fits in my dopp kit much better), and I bought the last four sticks.

And if I found a woman who used the original scent, I would do things for her that I used to believe that people didn't actually do.
posted by Halloween Jack at 9:30 AM on March 3, 2010


Well, my dad wore British Sterling, leaving me free to find Old Spice maddeningly attractive without having to feel weird about it. I always did have a thing for other people's dads.
posted by padraigin at 9:30 AM on March 3, 2010


bathe.

(I cannot type today.)
posted by The Whelk at 9:30 AM on March 3, 2010


Really, though, what's wrong with bar soap?

I don't like bar soap because my cat likes to hang out on the windowsill in the bathroom and a bar of soap seems to be a perfect cat hair magnet. That . . . probably doesn't apply to anyone else, though?
posted by PhoBWanKenobi at 9:31 AM on March 3, 2010


Axe makes me want to boycott the multinational conglomerate that owns it. But then I realize that's impossible as I could never memorize every product they make. That makes me feel sad and emasculated, making me the target audience. Well played, stench-peddlers.

That said, even after being knocked down a peg by the corporate order, I still make sure to boycott at least Axe, as it smells bad (those aren't pheromones, middle schoolers) and their campaigns are insulting to any woman with more than three neurons. And I really wanted to try their Axe Detailer Shower Multitool, even though the name sounds moronic.
posted by mccarty.tim at 9:31 AM on March 3, 2010 [3 favorites]


I'm in the "Old Spice smells like dad" camp. Which isn't bad, but definitely un-sexy. This is also why I'll never have a fireman or cop fetish, as my dad was both.

Ah, but what about Axe Cop?
posted by Durn Bronzefist at 9:37 AM on March 3, 2010 [2 favorites]


List of Unilever (owner of Axe) brands.
posted by The Whelk at 9:38 AM on March 3, 2010


Note:
Ben & Jerry's — ice cream
Slim·Fast — diet products

posted by The Whelk at 9:39 AM on March 3, 2010 [1 favorite]


The text of the Old Spice ad, sung to the tune of John Denver's You Fill Up My Senses. I seriously enjoy this.
posted by cashman at 9:45 AM on March 3, 2010 [5 favorites]


Well, I don't know if there's something wrong with my nose. There could be. Mostly I just don't care for stuff that smells like other stuff. But I'd still take foofoo crap marketed for The Ladies over Old Spice.

Maybe I just didn't luck out on associations with that particular fragrance. To me it smells like "sweaty teenage boy trying too hard and perhaps applying deoderant and body spray in lieu of, instead of immediately after, a shower" rather than "dear old Dad." For me, Old Spice just smells like nasty sweaty stinky 16-year-old rather than anything good.

I'm not a fan of flowery/fruity ladies' deoderants either, but I guess if you put a gun to my head they're the lesser of two evils. (The other evil being Old Spice.) "Unscented" would be the preference, if there were no gun and more than two choices.


But then again, that guy IS on a horse...
posted by Neofelis at 9:47 AM on March 3, 2010


I don't like bar soap because my cat likes to hang out on the windowsill in the bathroom and a bar of soap seems to be a perfect cat hair magnet. That . . . probably doesn't apply to anyone else, though?

On MetaFilter, really?
posted by Mrs. Pterodactyl at 9:47 AM on March 3, 2010 [1 favorite]


Thanks to Mr Biblio, there is a shower detailer thingie at CVS under the Blade name. So you can detail yourself, stick it to Axe, and keep me in the manner to which I have become accustomed!
posted by Biblio at 9:49 AM on March 3, 2010 [1 favorite]


"Wait... wait... Stop talking about the cursed CPG product! Pepsi Blue, I say! For the love of God... Pepsi Blue!"

(I love mefi's knee-jerk response to all things corporate.)
posted by LakesideOrion at 9:50 AM on March 3, 2010


I also love that commercial.
Quite surprised that people actually use Old Spice though.
Count me among the group that remembers it in my Dad's fascinating medicine cabinet, alongside an array of mystifying products like Aqua Velva, the aforementioned Hai Karate (whose ad vibes Axe has totally co-opted), The Dry Look hairspray and, of course, Brut. Man, my Dad was such a victim to 1970's marketing.
Interesting to note that most of these products are still around, including Brut, who's slogan, "The Essence of Man" suggests something you'd avoid on the backseat of a cab rather than a cologne.
posted by chococat at 9:54 AM on March 3, 2010 [2 favorites]


I've always preferred wearing men's scents, espeically in the 80s when women were expected to wear dense, ugly stuff like Opium and Poison and Bubonic Plague. I'll have to sniff some Old Spice this weekend and see what I think of it.

I don't like bar soap because my cat likes to hang out on the windowsill in the bathroom and a bar of soap seems to be a perfect cat hair magnet. That . . . probably doesn't apply to anyone else, though?

Could be worse.
posted by maudlin at 9:55 AM on March 3, 2010 [2 favorites]


If you use Old Spice, you'll smell like my dad. No amount of diamonds or sitting on a horse can fix that.

What about a man sitting on a horse made out of diamonds? And when the horse whinnies beesdiamonds shoot out of its mouth?
posted by ROU_Xenophobe at 9:57 AM on March 3, 2010 [1 favorite]


Dude. Old Spice does and will always rule. I don't really give a shit about whose father/lesbian friend I smell like, as long as I'm smelling like Old Spice.

And.....doesn't work with the ladies? What is this boyzone crap?
posted by nevercalm at 10:06 AM on March 3, 2010


The "new" Old spice is actually not bad.

Mostly because I get to say, "Hey, Boyfriend, what time is it?" and he whips out his deodorant and says, "SHOWTIME!"
posted by Madamina at 10:16 AM on March 3, 2010 [4 favorites]


I have no idea who isaiah mustafa is, but I think he just turned me gay.
posted by the bricabrac man at 10:20 AM on March 3, 2010 [1 favorite]


NFL player turned actor and yes he has that effect on people.
posted by The Whelk at 10:24 AM on March 3, 2010


Mustafa's OK but he's no Henry Cooper.
posted by PeterMcDermott at 10:28 AM on March 3, 2010


>The "new" Old spice is actually not bad.

Mostly because I get to say, "Hey, Boyfriend, what time is it?" and he whips out his deodorant and says, "SHOWTIME!"


I am profoundly relieved that I'm not the only person who does this with his girlfriend.
posted by xbonesgt at 10:32 AM on March 3, 2010 [2 favorites]


Mustafa's OK but he's no Henry Cooper.

Normally when you see scenes like that something very different happens when they cut to the steam room.
posted by The Whelk at 10:34 AM on March 3, 2010 [1 favorite]


...or it turns into a Billy Squier video.
posted by WolfDaddy at 10:45 AM on March 3, 2010 [1 favorite]


This is the part where I explain the Old Spice Theorem, which goes as follows:

1. Axiom: Old Spice smells like Dads and Grandfathers.
2. Inference: Dads and Grandfathers both, by definition, got laid. Otherwise they wouldn't be Dads or Grandfathers.
3. Therefore: Smelling like Old Spice gets you laid.

That is why people (myself among them) still use Old Spice.
posted by rusty at 11:03 AM on March 3, 2010 [5 favorites]


Isaiah Mustafa's great and all but the ads annoy me. I'd rather see Billy Squier prancing around in his pink shirt than another one of these ads (or, God help me, any more of those disgusting armpit-spraying-&-sniffing Axe ads, holy crap).
posted by blucevalo at 11:03 AM on March 3, 2010


My freshman year in college, I was sitting with some fellow marching band members in a "get to know each other session" when talk turned to deodorant preferences. For whatever reason, a lot of the guys in the group swore by Old Spice High Endurance, but couldn't explain why. Until, that is, one guy stood up and explained it in the simplest of terms: "It's RED on the outside, but it's BLUE on the inside." At that point, everyone nodded vigorously in agreement. High fives all around were in order.

That was 15 years ago. I still use Old Spice High Endurance.
posted by jal0021 at 11:10 AM on March 3, 2010 [6 favorites]


rusty, 2 should be a definition, then your argument would be perfect!
posted by milestogo at 11:10 AM on March 3, 2010 [1 favorite]


look again,

the tickets to

that thing you love

are now...

Diamonds.

-Burma Spice
posted by clearly at 11:31 AM on March 3, 2010 [1 favorite]


Mustafa's OK but he's no Henry Cooper.

Yeah, but Mustafa's on a horse! He's. On. A. Horse. Lookin' all manly and ish.

I've always preferred wearing men's scents

I have too, on occasion, when a "pour homme" scent is particularly, um, attractive to me.

I'll have to sniff some Old Spice this weekend and see what I think of it.

Did that almost immediately after I first saw the commercial. I decided against buying it because I was concerned that the scent was too recognizable.

I cannot remember the last time I was so taken with a commercial, especially about a product that I never a gave a second thought about before now. Old Spice really hit a home run with this one.
posted by fuse theorem at 11:41 AM on March 3, 2010


milestogo: IANALogician. I tried to find legitimate logical type terminology to couch that in but 30 seconds with Wikipedia couldn't quite do it for me, and really that's the very utmost limit of my effort.

I will, in the future, make sure to label step 2 a definition. And if any actual logician would care to write up my theorem in properly obscure logical notation, that'd be keen.
posted by rusty at 11:51 AM on March 3, 2010


Ralph smells like Skin Bracer by Mennen, despite everything I could do. He used to smell like Brut, which was worse.

But thank God he doesn't smell like my dad, at least.
posted by St. Alia of the Bunnies at 11:57 AM on March 3, 2010


I love these ads. I loved the Bruce Cambell ones too. Whoever the agency is for OS...they are freaking geniuses. The "I'm on a horse" thing makes me laugh every single time.

That said: Among the key components for OS are Bay Rum, lemon zest and orange, as well as other stuff. When I created a scent called Pirate Bay, I hadn't realized how similar it was to the ancient pre-chemical scent of OS. As soon as I put the scent out at shows, it would sell out. There's something in the combination of herbaceous, citrus and spice notes that triggers adoration in folks. It wasn't until someone brought a bottle of very old OS in...the bottle was probably 40-50 years old, and we sniffed it...and then ran it through a spectrometer, that we realized that what I had created was very similar to the original OS scent...which is not the same as their current formula. (Not close enough to be infringement, mind you, but sharing a similar profile.) The modern OS has an entirely different sort of fingerprint, since it's primarily synthetic now. It was really cool to get to compare the two (or three if you count my accidental reformulation of the original).

If only I had Isaiah Mustafa on a horse for my products, the economy would have treated the company a whole lot better.
posted by dejah420 at 11:58 AM on March 3, 2010 [7 favorites]


-Burma Myanmar Spice

Fixed that for you.
posted by mr_crash_davis mark II: Jazz Odyssey at 12:08 PM on March 3, 2010


Oooo, Isaiah Mustafa is on Twitter! His location? On a horse. Also, Chuck Norris Action Jeans!
posted by WolfDaddy at 12:13 PM on March 3, 2010


That was 15 years ago. I still use Old Spice High Endurance.

As do I. But be warned: they have introduced some new, vile variations within this brand with names like "Aqua Reef" and "Pacific Surge" which are nearly as bad as some of the Axe products.

Don't just grab off the shelf, read the name or you'll stink in a way that you really don't want to.
posted by quin at 12:20 PM on March 3, 2010 [2 favorites]


I can never read about a P&G product without recommending the book Soap Opera by Alecia Swesy which dishes a lot of P&G dirt.

I loved old spice before I realized P&G bought them. I need a non-antiperspirant that is an effective deodorant (not Tom's of Maine) that isn't tested on animals.
posted by BrotherCaine at 12:34 PM on March 3, 2010


I wear Old Spice and don't mind smelling like your dad because your dad was awesome
posted by drezdn at 12:56 PM on March 3, 2010 [5 favorites]


I used Tom's of Maine woodspice scent deoderant for quite some time, until my armpit bacteria broke through and it stopped working. Old Spice original scent stick was on sale. No complaints or odd looks as of yet and I get to smell just as though I am on a racing sloop.
posted by longsleeves at 1:12 PM on March 3, 2010


Anias Nin's dad wore old spice, and look how that turned out. I'm really trying to be less disturbing, generally.
posted by BrotherCaine at 1:12 PM on March 3, 2010


*Anaïs Nin* rather.
posted by BrotherCaine at 1:22 PM on March 3, 2010


I've been much happier since switching from bar soap to body wash, though I've been using Irish Spring since then. This ad has seriously made me decide to try out Old Spice next time I'm in the market, though. Which is weird, because I know I can't smell it on Mustafa. But that'll be the next body wash I buy.
posted by Navelgazer at 1:35 PM on March 3, 2010


I like Old Spice.

I honestly do not understand how people find it an offensive odor. Is that bizarre chemical concoction of "extreme ice sport avalanche" or whatever they're calling it this week--which is reminiscent of nothing in particular, except perhaps toilet cleaner--somehow superior?
posted by Sys Rq at 1:54 PM on March 3, 2010 [2 favorites]


Old Spice will always be what my father smelled like.

Oouucchh. Ellll-eeeee-ottt.
posted by Sys Rq at 1:56 PM on March 3, 2010


Ladies..

I am on a horse ;

;-)
posted by The1andonly at 2:01 PM on March 3, 2010


My friends have been using #i'monahorse and variant hashtags on Twitter for about a week now, for no reason, and it never fails to crack me up.
posted by bitter-girl.com at 2:17 PM on March 3, 2010


nnnggg

Ladies...

There's a horse on me! CALL 911!
posted by ROU_Xenophobe at 2:20 PM on March 3, 2010 [1 favorite]


We make Degree commercials at work, and they're really boring.
posted by bxyldy at 2:21 PM on March 3, 2010


All's I can say is when I was young, and was a lesbian, I wore Old Spice. I had no trouble at all with the ladies. (Who incidentally were all rather butch.)
posted by RedEmma at 2:24 PM on March 3, 2010


Some jackass uses this in the gym locker room and the whole place smells like a urinal cake for half an hour after he leaves.
posted by docpops at 2:49 PM on March 3, 2010


Wieden+Kennedy out of Portland does the commercial. You're familiar with them from the Bo Knows commercials, and the Honda Cog commercial, not to mention the LIVESTRONG campaign for Lance Armstrong.

I hate knowing I'm a consumer manipulated by advertisements, but this commercial is the first in a long time to make me actually want to go out and buy the product.
posted by jabberjaw at 4:16 PM on March 3, 2010


I wear old spice deoderant. I like how it works and smells on me.
posted by frecklefaerie at 4:50 PM on March 3, 2010


Well, after a few years of using High Endurance body wash and products of that ilk, I recently decided to give bar soap a try and bought a new variant of an old, familiar brand.

It smells like feces. I kid you not. Like an odor that would make you click the fan on and shut the bathroom door for an hour or two.

The worst part is, I bought a five pack.
posted by evilcolonel at 4:53 PM on March 3, 2010 [1 favorite]


Bar soap can dry you out

Yes, it does, and it always made me break out. Not to mention the fact that it leaves a lot of residue in the shower. Use a gentle liquid cleanser on your skin, something like the classic Cetaphil, and you'll hardly have to clean your shower at all.
posted by orange swan at 5:45 PM on March 3, 2010 [1 favorite]


The worst part is, I bought a five pack.
Come on, fess up, WHAT BRAND????? Inquiring minds wanna know!!!!
posted by St. Alia of the Bunnies at 6:02 PM on March 3, 2010


I'm going to check in to say that I think Axe products smell like cough medicine mixed with high fructose corn syrup. I hate them, I hate their advertising, and want to smack my teenage nephew on the back of the head every time he mentions them.
posted by Multicellular Exothermic at 6:22 PM on March 3, 2010 [1 favorite]


I need a non-antiperspirant that is an effective deodorant (not Tom's of Maine) that isn't tested on animals.
posted by BrotherCaine

I've been using this for a number of years. For me, the key when using "natural" deodorants is to always have at least two (usually three) on hand. My body seems to build up a tolerance for one, so I need to be able to switch things up.

Right now I also have a couple others on hand, but the Aubrey's Organics is the primary.
posted by hambone at 9:06 PM on March 3, 2010 [1 favorite]


Yuck, Old Spice is disgusting. My guy smells amazing in the whole underlying physiology/genetics/pheromone-y way (rowr), and on top of that all he adds is Mitchum deodorant (inoffensive except for the typically smarmy ad campaign) and Ivory bar soap (I'm not a big fan of bars as they make a mess, but Ivory smells soooo good on him). Yay. It's that and the unconventional and awesome (think old school Demeter/Comme des Garcons/Christopher Brosius-style scents), and nothing but for me when it comes to dudes and scent. All that Axe/Drakkar Noir/Brut/Old Spice junk is nasty.
posted by ifjuly at 10:30 PM on March 3, 2010


Whatever, my man smells like Old Spice and we have the kind of sex that puts people in the hospital.

Diamonds and a horse had me crying laughing, though. It makes me wish marketing was smarter overall.
posted by Unicorn on the cob at 10:39 PM on March 3, 2010 [2 favorites]


I tend to use only Irish Spring body wash due to being brainwashed as a child and always using their bar soaps forever. However, in my deodorant area, there are only two competitors: Old Spice and Irish Spring Speed Stick. Old Spice changes around from Original or High Endurance. Right now though, I have Old Spice "Swagger" cause I just thought it was too much to pass up. Doesn't smell bad either.
posted by lizarrd at 10:51 PM on March 3, 2010


My Old Spice Room, let me show you it.
posted by gamera at 12:01 AM on March 4, 2010 [2 favorites]


Bust Magazine weighs in.
posted by pxe2000 at 4:10 AM on March 4, 2010


That Old Spice Room is equal parts impressive and odd.
posted by (Arsenio) Hall and (Warren) Oates at 5:53 AM on March 4, 2010


My Old Spice Room, let me show you it.

All he needs now is a horse.
posted by schnee at 6:19 AM on March 4, 2010


I wear Old Spice because a friend of mine from college used to. She wore it to attract other women... could there be a better endorsement?
posted by ghostiger at 7:22 AM on March 4, 2010


Wait, I'm confused. This seems to be turning into a thread about deodorant. I wear Old Spice after shave, and no deodorant bc I'm a vegetarian and have never needed deodorant.
posted by nevercalm at 10:42 AM on March 4, 2010


Um, Mr. Arkham is a vegetarian and he needs deodorant. I'll admit vegetarians might smell different but...you still smell.
posted by JoanArkham at 11:32 AM on March 4, 2010 [1 favorite]


Come on, fess up, WHAT BRAND????? Inquiring minds wanna know!!!!

Just dial back your excitement a bit and I'll give you a hint.
posted by evilcolonel at 3:51 PM on March 4, 2010


Is this where I get to ask if Ivory soap is "99 44/100 % Pure" elepahant or walrus or what? And what's the other .66%?
posted by Sys Rq at 6:56 PM on March 4, 2010


It is too spelled 'elepahant.'
posted by Sys Rq at 6:57 PM on March 4, 2010


Um, Mr. Arkham is a vegetarian and he needs deodorant. I'll admit vegetarians might smell different but...you still smell.
posted by JoanArkham at 2:32 PM


How sure are you that he's not sneaking in some bacon?
posted by nevercalm at 4:23 PM on March 5, 2010


Is it that you can't stink, or that you can't smell?
posted by Sys Rq at 5:03 PM on March 5, 2010


Is it that you can't stink, or that you can't smell?

All I have to go on in anecdotal. I used to need deodorant back when I was omnivorous. But it's been like 18 years, and I haven't worn any since maybe year 2. At first I think I was just forgetting, bc I didn't have that "whoa, is that me??" reenforcement, and I just gradually fell out of the habit. I've spoken with a lot of other vegetarians about it, and many of them have noticed the same thing. There are a few other differences I'm a little shy to share here.

I'm sure I smell, as in I do have a body smell if you bury yr face in my neck and inhale deeply, it's just that I never, ever get typical BO, and this as someone who's been known to sweat and has an (at times) pretty physical, sweat-inducing job.

It's funny, bc I do actually like the smell of BO at the end of a day's work...it reminds me of being a kid and of my father coming home right before I went to bed and hugging me hello in the 30 or so minutes we were awake at the same time, so I actually wouldn't mind a little. But nope. And it's surprised every woman I've been with in that time (unless they too were vegetarians), my wife included.

And to try to tie my little derail back around, I used to LOVE the smell of Old Spice deodorant...the High Endurance one, if memory serves. If there weren't rumored health effects to wearing it, I might still put it on once in a while.

Also, "elepahant" might be as or even more appealing as saying it the right way. It somehow fits better.
posted by nevercalm at 5:47 PM on March 5, 2010


I meant 'can't smell' as in, are you sure your olfactory sense is up to snuff. That is, ability to detect scents, as opposed to the degree brand antiperspirant of the scent itself.
posted by Sys Rq at 6:48 PM on March 5, 2010


It's obvious what you meant. Fortunately I'm smart enough to say "no, really, I'm genuinely curious if I have BO. You'd tell me if I did? Truly? Promise? Yes? You're sure, right? Yes? So I DON'T have BO, it's not just that I can't tell, right?" to most of the people I've ever had this discussion with. 100% negative answers, even from people with whom I've spent years going to sleep and waking up. But the thought that it's just that I'm crazy is always with me, and I'm similarly of two minds about whether or not I can cook.
posted by nevercalm at 7:04 PM on March 5, 2010


This commercial just moved down a peg. My new favourite is the Skittles leak.
posted by chococat at 1:09 PM on March 6, 2010


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