From Distribution to Attention
March 3, 2010 4:11 PM Subscribe
In Publishing: The Revolutionary Future
, Jason Epstein posits "The resistance today by publishers to the onrushing digital future does not arise from fear of disruptive literacy, but from the understandable fear of their own obsolescence and the complexity of the digital transformation that awaits them... The unprecedented ability of this technology to offer a vast new multilingual marketplace a practically limitless choice of titles will displace the Gutenberg system with or without the cooperation of its current executives."
So what happens as information evolves? In Streams of Content, Limited Attention
, Danah Boyd believes, "With the barriers to distribution collapsing, what matters is not the act of distribution, but the act of consumption. Thus, the power is no longer in the hands of those who control the channels of distribution, but those who control the limited resource of attention."
"The key is not going to be to create distinct destinations organized around topics, but to find ways in which content can be surfaced in context, regardless of where it resides."